Job Description
JOB PURPOSE:
The Brand Manager will lead the planning and day to day activation of our #1 flagship brand Very Lazy. Responsible for consumer, shopper and innovation plans that drive real growth in the UK.
Do The Right Thing, The Right Way:
To support the Marketing Manager with Brand Activation and product NPD/EPD pipeline and initiatives maintaining high quality standards across all consumer touchpoints.
To own, create, deliver, optimise 12–18-month brand plans on Very Lazy in the UK in order to drive market leadership in the UK elevating our #1 category position.
To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.
To support Very Easy launch in the USA. building consumer and shopper demand & driving best practise at execution. Supporting sell-in, listings, trade shows and consumer activation, in order to meet 3-year growth targets.
To own and deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.
To own weekly agency calls (including Digital, customer services and US team) in order to make decisions and drive pace.
Put People First:
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