As a Search Engine Optimisation (SEO) Executive in the Digital Marketing department at PrettyLittleThing you will be expected to help drive our Optimisation strategy forwards.
Responsibilities
* Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by working with SEO Snr. Exec(s) / SEO Manager(s) and implementing top-line SEO strategy.
* Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth.
* Identify content opportunities based on keyword research/analysis and assist with production to target these areas.
* Produce elements of the Organic Search strategy and report back to Senior Executives and Managers.
* Conduct both on‑site and off‑site analysis on PLT to identify issues and areas of improvement.
* Analyse competitors & the market to identify opportunities for outreach, link‑building, categories & blog content.
* Carry out methodical analysis of key competitors in the market to identify on‑site and off‑site opportunities for growth.
* Gather data and generate reports to carry out performance analysis.
* Produce daily and weekly reports to share with the team and the wider business and use them to inform actions.
* Work closely with other teams in the business (Buying, Merchandising, e‑Commerce) to ensure we stay up‑to‑date with trends and react quickly.
* Keep up to date with new SEO developments.
Qualifications
* The position would suit an individual with 1‑2+ years in a Search Engine Optimisation role (agency or client side), looking to further develop their career by joining a fast‑paced and growing business.
* Thrives in a fast‑paced environment and is adaptable to working on a variety of different tasks that align with the business needs.
* Can manage time and prioritise effectively to ensure all projects and deliverables are met accurately and on time.
* Maintains a high standard of quality and attention to detail across all tasks.
* Works effectively within a team, sharing information clearly to keep all relevant stakeholders informed of progress.
* Confident working independently, taking full ownership of projects whilst proactively providing updates to management.
* Is a keen learner with a passion for marketing, continuously finding out more about the market/industry and communicating findings to the team.
* Brings their best every day, acts in a professional and approachable manner, and has great communication skills.
* Engages in all meetings/calls, paying close attention, asking relevant questions and taking notes.
* Builds relationships with different teams around the business (Digital, Marketing, Buying, e‑Commerce).
Say hello to a new era of modern sophistication… PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution.
Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it’s a statement. We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast‑moving, high‑growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
Benefits
* 25 days holiday plus bank holidays
* Discretionary bonus scheme
* Company share scheme
* Life Assurance
* Company Pension Scheme
* Flexible working hours
* Late start, early Friday finish
* Free parking
* Employee assistance programme including 24‑hour confidential helpline
* Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as a coffee club or Virgin Experience days through our Reward Platform
* Season Ticket Loans
* 40% discount across 8 brands, 20% discount on Debenhams
* Discount & Cashback portal
* Learning and development support and opportunities both internally and externally
* Payday drinks monthly and ad hoc events throughout the year
* A workplace where everyone is respected; their individual differences are valued; and they can be themselves at work; without exception.
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