TFAS Wealth, recently awarded Financial Advisory Firm of the Year at the Wealth & Asset Management Awards 2026, forms part of the wider TFAS Enterprises group, bringing together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
About the Role
As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search channels with the objective of maximising growth and profitability while meeting lead targets.
Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month.
37.5 hours per week Monday to Friday - standard working hours are 09:00 - 17:30 with flexibility to meet individual needs (16:00 Friday Finish).
Responsibilities
Campaign Testing and Optimisation
* Monitor and remove negative keywords across Search channels for multiple brands
* Create experiments in search channels to drive performance
* Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
* Proactively seek ways to improve campaign profitability through performance insights
* Plan and implementation of A/B testing across various channels
Account and Campaign Management
* Ensure all invoices are correct and sent to Finance on a monthly basis
* Update campaign geo-targeting as and when required
* Maintain channel change log with account level changes
* Pausing and reactivation of campaigns/accounts as and when required
* Use of Google Editor to make major campaign changes
* Creation of digital assets for existing and new campaigns
* Ensure that campaign lead targets are being met
* Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
Reporting
* Update and maintain reports with online and offline data
* Build out new reports to monitor campaign performance
Account Creation
* Create new ad accounts for search channels as and when required both as stand-alone accounts as well as part of existing MCC structure
Competitor Monitoring
* Use competitor and market insights to improve channel performance
Campaign Planning & Building
* Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google Keyword Planner and The Search Monitor
Compliance and Regulation
* Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
Relationship Management
* Maintain the relationship with external account managers
Landing Page Management & Design
* Design of new landing pages through Unbounce
* Maintenance of existing landing pages
* Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
Emerging Technologies and Industry Updates
* Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
* Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance
Qualifications
* Relevant marketing diplomas/certifications/qualifications
* Educated to Degree level in a related field
Experience
* Minimum 2 years of experience managing Google Ads
* Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
* Experience working for Finance/Pension related or FCA regulated companies
* Experience working in lead generation or performance marketing settings
* Experience running performance experiments with structured testing frameworks
* Experience with landing page management, design and testing
Required Skills
* Strong attention to detail
* Excellent time management and organisation skills
* Strong analytical and numeracy skills
* Excellent communication, both verbal and written
* Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Behaviours
* Open – Relate and communicate with others, adapting your style to everyone.
* Positive – Being optimistic and encouraging a positive mindset.
* Professional – Exhibiting a courteous, conscientious, and business like manner.
* Leadership – Drive the company vision and positively influence those around you.
* Cooperative – Work together and support each other to learn and grow.
* People Focused – Delivering the best service and adding value to our clients.
What We Offer You
* 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
* 4pm Finish on a Friday
* Annual performance related Company bonus and salary review
* 5% Employer pension contribution
* 4 x Death in service
* 24 hour access to our Employee Assistance Programme with Health Assured
* Opportunities for continuous professional development
* Buying and selling annual leave scheme (up to 5 additional days)
* Regular social events throughout the year
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