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Demand generation manager

Harrow
Samsara
Manager
Posted: 3 November
Offer description

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About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that empowers organizations that depend on physical operations to harness IoT data, generate actionable insights, and improve their performance. We help enhance the safety, efficiency, and sustainability of the physical operations that underpin the global economy—serving industries that represent more than 40% of global GDP, including agriculture, construction, field services, transportation, and manufacturing. Our mission is to digitally transform these critical sectors at scale.


About The Role

As part of the EMEA Demand Generation Marketing Team, we are seeking an experienced Enterprise Demand Generation Manager to own and drive pipeline growth across the region. This role is key to accelerating revenue, engaging enterprise buyers, and enabling Sales through creative, data‑driven demand generation programs. The ideal candidate is highly organized, proactive, and results‑oriented, with a proven track record of planning, executing, and optimizing multi‑channel campaigns, managing third‑party vendors, overseeing budgets, and collaborating closely with Sales, Field, Product Marketing, and Customer Marketing teams.

This is a remote position open to candidates based in a commutable distance to London.


Why Join?

* Impact the world’s essential industries—your work will keep lights on, food in stores, emissions reduced, and workers safely back home.
* Build a long‑term career at Samsara with rapid development opportunities in a hyper‑growth environment.
* Contribute to a bold vision that requires creative, ambitious ideas for our customers.


In This Role You Will

* Own the EMEA enterprise pipeline and ensure demand generation activities deliver measurable impact on opportunities, revenue, and overall growth.
* Develop and execute the EMEA demand generation strategy, partnering closely with Sales, Field Marketing, Product Marketing, and Customer Marketing teams to meet pipeline and revenue targets.
* Strategize, execute, and optimize multi‑channel campaigns—including email, webinars, content marketing, direct mail, engagement and nurturing, and sales enablement—while driving creativity and innovation.
* Forecast, measure, and optimize the impact of demand creation programs on pipeline, revenue, and other KPIs, using insights to prioritize and demonstrate impact to stakeholders.
* Develop audience segmentation and targeting best practices, integrating them into campaign playbooks and ensuring messaging resonates with target personas.
* Manage third‑party vendors and partners, ensuring successful execution of programs, alignment with strategy, and maximized ROI.
* Collaborate closely with Sales and Field teams to align campaigns with account priorities, provide enablement, and ensure timely follow‑up on leads.
* Introduce new ideas and run experiments across channels, continually optimizing campaigns for engagement, conversion, and growth.
* Own campaign budgets, tracking spend against business priorities and ensuring cost‑effective, high‑impact demand generation.
* Champion Samsara’s culture and values, embedding a focus on customer success, inclusivity, growth mindset, and teamwork across all demand generation activities.


Minimum Requirements For the Role

* Proven experience in demand generation, growth marketing, or related B2B enterprise technology roles.
* Demonstrated ability to own and drive pipeline, delivering measurable impact on opportunities, revenue, and growth.
* Strong analytical skills, able to measure campaign effectiveness, forecast impact, and optimize prioritization.
* Experience planning, executing, and optimizing multi‑channel campaigns—including email, webinars, content marketing, direct mail, engagement, nurturing, and sales enablement.
* Proficient in managing third‑party vendors and campaign budgets, ensuring effective execution and ROI maximization.
* Excellent stakeholder management and communication skills, able to influence Sales, Field, Product Marketing, Customer Marketing, and senior executives.
* Creative, proactive, and results‑oriented, with a bias for action and a track record of running experiments to optimize engagement, conversion, and growth.
* Proficiency with Salesforce, Marketo (or other marketing automation platforms), Excel, and familiarity with demand generation or ABM tools such as 6sense, Outreach, ZoomInfo, or similar.
* Ability to collaborate across cross‑functional teams and manage multiple initiatives under tight deadlines.
* BS/BA degree or equivalent experience.


Equal Opportunity

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.


Benefits

Full‑time employees receive a competitive total compensation package along with employee‑led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.


Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.


Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in‑person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, and alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements.


Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us‑greenhouse‑mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

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