Overview
Utilizing global best practice and in-depth market knowledge, the role will be responsible for supporting clients to build and optimize their retail media business in a customer centric manner, as well as assisting on broader proposition development and strategic projects.
Responsibilities
* Support Consulting Managers in delivering strategic projects to our clients which help them to solve business problems, create value, maximise growth and improve media business performance for their organisation.
* Play a key role in consulting project delivery, building a trusted advisor relationship with the client, and supporting on project plans to ensure they are delivered effectively within the required timeframes and to budget.
* Support the development of a Retail Media strategy for the client, identifying their specific objectives and appropriate brand positioning for the client to put a strategy into action with clearly defined processes and implementation plans, both internally and for the client.
* Support regional capability & sales teams in creating pitches and proposals for prospective clients.
* Think innovatively and creatively to help continually adapt and evolve our consulting offering in line with market appetite, keeping our media consulting packages, frameworks and toolkits up to date and competitive.
* Analyse Retailer sales and customer data and interpret Media Channel benchmarks to scope the potential size of the media opportunity for clients looking to monetise their assets.
* Create insightful recommendations - both operational and strategic for assigned client(s) and produce deliverables of a high standard that answer a client problem enabling them to transform their business operations.
* Liaise with the client's different departments to specify how the defined action plan will be implemented: IT, CRM, marketing, commercial, operations, promotions, analytics etc.
* Keep at the forefront of media and loyalty market trends, proactively sharing across the Consulting team to ensure our knowledge is up to date and we can continue to deliver maximum value for our Retail clients.
* Effective collaboration internally and externally, build and maintain strong working relationships with supporting teams across all functions and the client to ensure the smooth running of every project.
Qualifications
* A Master\'s degree in Business or Marketing
* Experience of working in similar global/ regional Consulting roles for global organizations
* CRM and/or Rewards program experience
* Media experience across the Retail Media value chain (for digital media, store and/or CRM) across marketing, selling and servicing within complex, multi-channel, multi-site retail clients
* Demonstrable experience of working with Retailers, Media Agencies and Brands
* Strong understanding of the broader media landscape and the benefits of each media solution to brands, along with a good grasp of the metrics used to target and measure each Channel
* Excellent communication skills (both verbal and written)
* Good working knowledge of the application of enabling technologies for media and broader customer experience
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