Marketing Manager
* Reference: CAMJ0000HN2_1762350871
* Job Type: Permanent
* Location: Stockport, Greater Manchester
* Skills: direct marketing, EMEA, B2B, marketing, management
This is an exciting opportunity for an experienced Marketing Manager to join a global organisation as part of the EMEA management team. The role is based in Stockport on a full time, permanent basis, with a salary of up to £70,000 DOE. You will be responsible for the marketing planning and execution for brand and business in the EMEA region, working closely with product management, sales and customer service and the regional marcom managers to ensure timely execution of the plan.
As Marketing Manager you will be responsible for:
* Developing the marketing plan for the brand and business, aligning with the product portfolio strategy and priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales
* New product launches, direct mail campaigns, industry specific multi-channel go-to-market campaigns, seasonal promotions and other brand and loyalty programs
* Taking overall responsibility for the brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns
* Acting as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.)
* Owning the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams
* Fully aligning with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion
* Analysing sales, marketing and e-commerce performance on a daily basis, proactively raising and addressing performance issues or opportunities, and measuring the effectiveness of the marketing spend
* Being the marketing point of contact to the product management and commercial teams to ensure internal alignment and visibility
* Being a member of the UK Senior Leadership Team
As Marketing Manager you must be/have:
* Bachelor or Master Degree in Digital, Marketing, Economics or Business Management
* 5 - 10 years of experience in B2B marketing management in a direct and digital marketing business, preferably in an international context
* Team management, direct reports as well as cross functional teams, also in an international context
* A passion for marketing and a natural interest to stay up to date on new trends, technologies, capabilities and solutions
* Excellent project management skills. Ability to manage multiple projects across critical deadlines and capable of driving projects across cross-functional teams based in different locations. Experience with Jira, Trello, or similar project management platforms is highly desirable
* Exceptional analytical skills, with proven experience in translating large volumes of data (web analytics, sales data, customer behaviour) into actionable and understandable insights for agile optimisation
* Broad understanding of direct and digital marketing practices, including conversion rate optimisation (CRO), A/B testing, SEO, SEA, e-commerce platform management, and familiarity with web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
* Effective communication and presentation skills at all levels, both written and verbal
* Excellent customer service, interpersonal, communication and problem-solving skills
* Ability to balance working independently with being a collaborative team member in an environment where colleagues are working remotely
* Energetic, creative, self-motivated personality with result-driven approach
* High level of attention to detail
* Confident and professional, able to develop close relationships with internationally-based colleagues
Benefits include (not limited to):
* Life assurance
* Critical illness cover
* 23 days holiday plus bank holidays (increasing with service)
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