Commercial Director – Buying, Product Design & Merchandising Location: Northampton (Hybrid – minimum 3 days per week onsite)
Department Size: 10–15 people across Buying, Merchandising, Product Design & Supply Chain
My 1st Years is a leading UK-based personalised baby and children’s gifting brand within MY Gift Group, alongside sister brands Made Yours and MY Kids.
The next phase of growth will be driven by margin discipline, stock control and scalable product differentiation - not simply increased marketing spend.
The Commercial Director owns the end-to-end economic performance of the physical product portfolio, including:
● The Commercial Director owns:
● Product rate of sale
● Revenue and margin performance within Selfridges and Harrods
Promotions and discounting are joint decisions with the Marketing Director, but cannot be executed without Commercial approval. Commercial protects margin integrity.
Oversee materials and manufacturability - get involved with product design commercially (CADs, tech packs if need be)
● Protect margin against FX, freight and material volatility
Own demand forecasting and intake planning
● Improve rate of sale by product
● Pricing Architecture, Promotions & Margin Governance
● Control when discounting is permitted
● Define maximum discount depth
● Physical Retail Ownership (Selfridges & Harrods)
● Own revenue, margin and stock performance in physical retail
● Ensure wholesale pricing supports target margin
● Monitor sell-through and partner performance
● Protect brand and pricing consistency across channels
Strong overseas manufacturing exposure (China essential)
● DTC or omnichannel retail
● Whether stock becomes risk or strength
● Northampton (Hybrid – minimum 3 days per week onsite)