Carers’ Resource is a Yorkshire charity established in 1995 to support unpaid carers of all ages across Bradford, Harrogate, Selby and Craven. Our carer support promotes independence, choice, and wellbeing, taking a holistic approach shaped by the Care Act 2014 and Children and Families Act 2014.
Through both our Carer teams and Hospital teams our quality services are now delivered to carers and vulnerable people, to ensure they are well supported through the provision of tailored information, practical advice, emotional support and group activities.
The Role
We are looking for a creative and motivated Marketing & Communications Officer with at least three years’ experience in digital marketing and communications to help raise awareness of Carers’ Resource, promote our services and strengthen engagement with carers, supporters, partners and the wider community.
This is an exciting opportunity for someone who is passionate about making a positive difference to people’s lives. The successful candidate will play an important role in supporting campaigns, creating engaging content and helping to ensure unpaid carers know where and how to access support.
Working closely with the CEO and colleagues across the organisation, you will help deliver effective marketing and communications activity that reflects the values, voice and impact of Carers’ Resource.
Key Responsibilities
* Develop and deliver engaging marketing and communications activity across digital and print channels.
* Manage and update website content to ensure information is accurate, accessible and engaging.
* Create high-quality content for social media, campaigns, press releases and promotional materials.
* Support the promotion of services, events, fundraising activities and campaigns.
* Help increase awareness and understanding of unpaid carers and the support available through Carers’ Resource.
* Manage and grow social media channels, monitoring engagement and performance.
* Support internal communications and staff engagement activities.
* Produce marketing materials including leaflets, posters, presentations and impact stories.
* Gather and share case studies, testimonials and stories demonstrating the charity’s impact.
* Monitor marketing performance and provide reports on communications activity and engagement.
* Ensure all communications are consistent with organisational branding and values.
* Support the development and maintenance of the organisation’s brand identity and reputation.
* Assist with campaigns to recruit volunteers, supporters and trustees where required.
Person Specification
* At least 3 years’ experience in a marketing/ communications role including creating digital content and campaigns.
* Excellent written and verbal communication skills.
* Experience managing social media platforms and creating engaging content.
* Strong IT and digital skills including website content management systems and Microsoft Office.
* Ability to write for a range of audiences and communication channels.
* Experience producing marketing materials and promotional content.
* Good organisational skills with the ability to manage multiple priorities and meet deadlines.
* Creative, proactive and able to work independently.
* Strong attention to detail.
* Commitment to the values and aims of Carers’ Resource.
* Experience working in the charity, health or social care sector.
* Knowledge of digital marketing tools, analytics and email marketing platforms.
* Graphic design or video editing skills.
* Experience working with media and public relations.
* Understanding of issues affecting unpaid carers and vulnerable communities.
Personal Attributes
* Compassionate and people-focused.
* Team Player who collaborates with colleagues.
* Enthusiastic and creative.
* Collaborative and supportive.
* Flexible and adaptable.
* Professional and approachable.
What We Offer
* Flexible and hybrid working opportunities.
* Supportive and friendly working environment.
* Training and professional development opportunities.
* Generous annual leave entitlement.
* Opportunity to make a meaningful difference to unpaid carers and local communities.
Equality, Diversity & Inclusion
Carers’ Resource is committed to equality, diversity and inclusion and welcomes applications from all sections of the community. We are committed to creating a workplace where everyone feels valued, respected and supported.
Closing date for applications: Monday 15th June 2026
Email your application, including a covering letter explaining your fit to the role and CV to jobs@carersresource.org
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