What its like to work here
You’ll be part of the Communications & Fundraising directorate, working closely with colleagues across internal communications, people teams and operational areas. The team operates at both national and regional level, with a strong emphasis on partnership, shared learning and continuous improvement. You’ll work with a wide range of stakeholders, including senior leaders, project teams, staff and volunteers, in an environment that encourages thoughtful challenge, inclusive leadership and experimentation. The work is varied and fast‑moving, with a clear focus on helping everyone feel informed, engaged and valued.
As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.
What youll be doing
In this role, you’ll develop and deliver internal communications and engagement plans for programmes, campaigns and organisational change, ensuring they align with the wider communications strategy. You’ll provide trusted advice to senior stakeholders, helping them move towards more engaging, audience‑led and two‑way communication approaches. You’ll plan and deliver internal events and communications activity that build understanding, advocacy and connection for staff and volunteers. You’ll also measure impact, use insight to improve activity, and support a culture of self‑service by promoting effective tools, templates and best practice. A key part of the role is contributing to cultural change by supporting inclusive communication, encouraging feedback and creating ways to recognise and celebrate people’s contributions.
You can view the full role profile for this role in the document attached. You dont need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.
Who were looking for
* Significant background and experience in Internal Communications or similar related field.
* Proven track record in delivering communications in digital, print and face‑to‑face channels in large complex organisations.
* Design, execution and evaluation of communication change programmes.
* Editorial style, publishing processes (on and off‑line) and the application of brand.
* Diagnostic skills with the ability to analyse data and information.
* Able to act as an internal consultant, building highly effective and collaborative relationships with senior leaders.
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
* Substantial pension scheme of up to 10% basic salary
* Free entry to National Trust places for you, a guest and your children (under 18)
* Season ticket loan
* EV car lease scheme (for roles that meet the salary criteria)
* Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
* Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
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