Head of Marketing | FinTech | Warwickshire/Hybrid | Salary up to £90k Basic
A fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.
This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands‑on delivery, leading brand development, CRM thinking, and top‑of‑funnel activity to drive awareness, engagement, and high‑quality opportunities.
Head of Marketing - Key Responsibilities
* Shape and deliver a data‑driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.
* Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.
* Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.
* Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.
* Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.
* Produce compelling copy across ads, emails, landing pages, and thought‑leadership content.
* Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.
* Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.
* Track market movements, competitor activity, and sector shifts to inform strategy.
What You Need As Head of Marketing
* 5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.
* A track record in top‑of‑funnel growth and ABM‑style campaigns.
* Strong understanding of the UK accountancy and financial technology ecosystem.
* CRM and automation expertise, with a comfort level in using data to steer decisions.
* Excellent storytelling, copywriting, and presentation‑building skills.
* Confident in shaping brand identity and managing creative output.
* Comfortable operating in a fast‑moving, early‑stage environment with a hands‑on mindset.
* Analytical and performance‑driven approach.
Apply today to find out more
#J-18808-Ljbffr