Company Overview
FFE is a global design and manufacturing business, with a head office and manufacturing in Hitchin, R&D Centre in Cambridge and sales and marketing support across the globe. FFE are dedicated to supplying specialist detection and suppression products to the fire industry.
Our business is driven by our vision of a future where all lives and livelihoods are safe from fire, and is supported by:
* Understanding our customers and our markets whilst providing the highest quality of customer service and satisfaction.
* Designing and manufacturing quality products in a sustainable way.
* Striving for excellence in everything we do.
There is worldwide reliance on FFE products, in high profile public infrastructure, commercial workspaces and industrial operating environments. In addition, FFE products are trusted to protect some of the world’s most iconic buildings such as the White House, Dubai Airport, and Pinewood Studios.
The FFE portfolio includes two industry leading product brands: With over half a million Optical Beam Smoke Detector units installed around the world, Fireray® is using proven technology in a product line with heritage stretching back to 1994. Talentum® is one of the world’s most respected flame detector brands in the marketplace, FFE is not only providing quality today but developing technologies for tomorrow.
Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities
* Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue
* Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers
* Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals
* Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation
* Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales
* Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity
* Define measurement and attribution, report on marketing‑sourced and influenced pipeline, conversion, ROI, and velocity
* Improve lead management processes with Sales, including SLAs, scoring, routing, follow‑up speed, and feedback loops
* Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross‑functional delivery with Product, Sales and Customer Success
Skills and Experience
* Commercial mindset with pipeline and revenue ownership, Essential
Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets
* Go‑to‑market planning and prioritisation, Essential
Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact
* B2B demand generation execution, Essential
Strong background delivering multi‑channel campaigns across digital, events, webinars, partners, and website journeys
* Sales and outbound alignment, Essential
Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes
* Voice of Customer and win‑loss insight, Essential
Ability to run interviews and analysis and convert insight into messaging, objections handling, and content
* Positioning and messaging development, Essential
Proven ability to turn product value into clear propositions and differentiation by segment or market
* Funnel analytics, attribution, and reporting, Essential
Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue
* CRM and marketing operations literacy, Essential
Hands‑on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality
* Channel, partner, and win‑back experience, Desired
Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts
FFE Benefits
25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.
Reward & Recognition: Free Shares Scheme and annual bonus opportunities to peer‑nominated Spotlight Awards and milestone celebrations with extra leave and cash awards.
Your wellbeing matters: access to the YuLife app, fresh fruit and juice in the workplace, Employee Assistance Programme, and 25 days annual leave as standard.
Family Support: 14 weeks fully paid maternity, paternity or adoption leave.
Future Security: pension scheme up to 10.5% contribution, Critical Illness Cover if unable to work more than 26 weeks.
Lifestyle & Everyday Savings: Benefits Hub discounts, tax‑efficient schemes for cycling and electric vehicles, team lunches.
Growth & Long‑Term Recognition: training and learning opportunities, extra annual leave, £250 award at every five‑year milestone.
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