Northumbria Police
Location: Agile, Middle Engine Lane and homeworking. Please note the location of the role will change in 2027 to Cobalt Business Park, North Tyneside.
Hours/Contract: 37 Hours, Permanent
The role:
Here at Northumbria Police, we think our region is amazing! It takes a great deal of people from different backgrounds, with diverse skills and experience to serve our force area effectively. Think you have what it takes to help us make a difference? This could be the perfect time for you to join us in our Communications and Engagement Department as a Campaigns and Digital Marketing Adviser. We're looking for a creative and data-driven individual to develop our recruitment marketing for officers, staff and volunteers. You'll deliver multi-channel campaigns to help us build a talent pipeline, attract high quality applicants and increase diversity and representation in our force. This role will support our efforts to shape our employer brand and highlight our value proposition, making best use of paid, owned and earned channels to reach our audiences.
What you'll do
* Work alongside colleagues across the organisation to design and implement our recruitment campaign calendar in line with our workforce plan.
* Collaborate with a range of external agencies, including paid media partners to deliver an effective and cost efficient paid plan.
* Provide hands‑on management of our careers website, optimising for reach, user experience and achievement of our strategic goals.
* Plan and deliver engaging, social‑first content, choosing the best channels in our social mix to achieve your goal.
* Lead the management of our fast‑growing LinkedIn presence.
Closing Date: 2025-11-09 23:59
Reference Number: 796165
Campaign and Digital Marketing Adviser - North Tyneside
Essential:
* Experience of delivering digital marketing and campaigns in a similar role.
* Experience of influencing people of all levels of seniority within a large and complex organisation.
* Experience in producing insightful, creative and effective campaign work.
* Demonstrable skills/knowledge of planning, coordinating and prioritising.
* Experience of working on your own initiative.
* Excellent writing skills, with an authoritative understanding of what makes engaging and interesting communications.
* Content creation skills, including filming and editing.
* Understanding of campaign analysis and use of Google Analytics.
Desirable:
* Experience and understanding of marketing in relation to recruitment activity.
Salary:
£34,611-£39,372
Benefits:
* 26 days' leave (increasing to 30 days for 5 years+ service) plus 8 bank holidays.
* NHS Fleet Solutions Car Lease Scheme.
* Enhanced maternity, shared parental and adoption leave.
* Flexi time - allowing you to fit your working hours around your individual needs.
* Flexible working (we are happy to discuss options such as compressed hours).
* Agile working - option to work from home, your team zone, and spaces across the force.
* Fantastic market‑leading public sector pension scheme with up to 16% employer contribution.
* Corporate travel schemes - local rail, bus services and metro discounts.
* Access to private healthcare and eye test vouchers.
* Discounts on shopping and eating out thanks to the Blue Light Card and Blue Light Tickets.
* We’ve invested in extensive paid sick leave, trained mental health first aiders on‑site, an employee advice service for the times you need that additional support.
* Access to gyms in some stations.
* Sports & Social Club - join our thriving sports scene at Team NP and enjoy further exclusive discounts on days out and travel.
* Cycle to work scheme.
* Opportunity to volunteer in local community.
Department:
Marketing, Advertising, PR
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