Company description
I’m Jack Watkins — a brand and experience designer who builds meaningful, beautiful, and conversion-focused online experiences for ambitious founders and standout brands. I blend creative strategy with hands-on delivery, specialising in elevated eCommerce, storytelling websites, and custom system design. You can learn more at jackwatkins.studio.
Client description
This project is for a well-established UK-based retail and service business operating at the premium end of its industry. They are known for innovation, customer care, and a highly tailored in-person experience — and are now investing in a custom Shopify platform that will bring their service and product offering online in a seamless and scalable way.
Role Description
I’m looking for a freelance Shopify developer or small studio to collaborate with me on a complex Shopify build. The ideal partner will have strong technical capabilities, a detail-focused mindset, and experience building highly polished Shopify 2.0 sites with custom functionality.
You’ll work alongside me as I lead creative direction, UX, and project strategy — and you’ll be responsible for building and implementing the technical backbone that brings it all to life, as well as some exciting (but complex) technical elements.
This is a freelance contract role — with the potential to expand based on performance, fit, and availability. You’ll be expected to collaborate closely, communicate clearly, and work to a high standard of execution and integrity.
Core responsibilities
* Build a custom Shopify 2.0 theme (bespoke, not just modified from existing)
* Develop a modular product configurator for tailored customer journeys
* Integrate with Airtable (or similar CMS/CRM platform)
* Build a lightweight order tracking system, connected to Shopify order status
* Implement custom logic for appointment booking and user notifications
* Ensure excellent UX, accessibility, responsiveness and page speed
* Collaborate on technical architecture decisions and timelines
Skills and qualifications
* Proven experience with Shopify Liquid, HTML, CSS/SCSS, and JavaScript
* Experience with Shopify Online Store 2.0 architecture and custom theme builds
* Strong knowledge of Shopify APIs and third-party app integrations
* Familiarity with Airtable, Zapier, or similar tools is a major plus
* Understanding of eCommerce best practices and conversion principles
* Strong attention to detail and ability to write clean, scalable code
* Good communicator who’s happy collaborating via async tools and regular check-ins
* Agency or freelance background working on premium, custom builds preferred