Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your Role Accountabilities...
Campaign Planning & Execution
1. Develop and implement multi-channel marketing campaigns for CNNIC events
2. Coordinate with internal teams (editorial, sales, design) to align messaging and timelines
3. Keep to campaign budgets and report on ROI
Content & Communications
4. Create compelling marketing copy for email campaigns, websites, social media, and print
5. Liaise with the events production team, sales, and partners for promotional content and assets
Event Promotion & Audience Acquisition
6. Work with the Event Audience Manager to identify audience segments to optimise outreach
7. Drive delegate registrations and attendance through targeted marketing strategies
8. Monitor and improve performance across paid and organic channels
Analytics & Reporting
9. Track campaign performance using analytics tools
10. Provide post-event reports and insights to inform future strategies
Stakeholder Management
11. Collaborate with internal commercial teams at various levels, freelancers, and editorial
12. Work with the sales teams to maintain strong relationships with sponsors and partners to support co-marketing efforts
Selection Criteria
13. Proven experience in marketing, ideally within events or media/publishing
14. Strong understanding of digital marketing channels and tools
15. Excellent written and verbal communication skills
16. Ability to manage multiple projects and deadlines
17. Proficiency in marketing automation/event platforms (e.g., Braze, Splash) and CRM tools
18. Familiarity with analytics tools (e.g., Adobe Analytics)
19. Creative mindset with a data-driven approach to decision-making
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.