Global CRM Specialist - Henley-on-Thames (Hybrid) - £70K Perm Were looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business. Youll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customer segmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse CRM and loyalty data to drive insight-led improvements and performance. Support in-store clientelling and create scalable CRM tools for retail teams. About You Strong experience in CRM, ideally in a B2C or D2C environment. Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify). Data-driven with the ability to interpret insights and optimise campaigns. Excellent communication and stakeholder management skills. Comfortable working across global teams and multiple projects simultaneously. Detail-oriented with strong organisational and process management abilities. Creative and curious mindset with a passion for marketing innovation. Desirable Skills Experience with Figma or Photoshop. Familiarity with loyalty programme design and implementation. Background in premium, luxury, or lifestyle brands (is a nice to have ). What We Offer Competitive salary up to £50,000 per annum. Hybrid working model with flexibility. Opportunity to build and own a global CRM and loyalty strategy. Collaborative, inclusive company culture. Training and development opportunities.