Overview
PR & Communications Manager — Location: Birmingham City Centre - Hybrid working; Salary: Up to £43,000; Permanent Vacancy
Responsibilities
* Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
* Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
* Set measurable KPIs and oversee reporting and evaluation tools.
* Lead earned media efforts to secure impactful coverage across relevant outlets.
* Shape the region's identity as a premier destination for leisure and business tourism.
* Create core messaging and editorial content that supports strategic campaigns.
* Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
* Work with stakeholders to ensure messaging reflects the evolving regional offer.
* Produce high-quality communications materials including press releases, op-eds, and speeches.
* Build and maintain relationships with domestic and international media.
* Brief senior leaders and spokespeople to support media engagement.
* Promote a regional destination development programme through stakeholder engagement and campaign activity.
* Develop email campaigns and internal communications to highlight programme success and gather case studies.
Requirements
* Exceptional writing skills and experience in B2C content creation.
* Strong project management and stakeholder engagement capabilities.
* Hands-on experience in media pitching, content creation, and campaign execution.
* Creativity and adaptability in using new formats and channels.
* Passion for tourism and regional development.
Desirable
* Knowledge of tourism, place promotion, or public sector communications.
* Experience with email marketing platforms.
* Understanding of regional economic development.
* Experience in speech writing and international campaign delivery
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