Title:Marketing Campaign Specialist NEMEA
Location:London
Payrate-£60k
Your Mission: Join our team!
* Develop regional marketing strategies aligned with overall business objectives focused on the UKI, Nordics and MENA markets
* Conduct market research and analysis to identify opportunities and challenges within each region
* Lead the end-to-end execution of regional marketing campaigns across various channels (incl. webinars, onsite events) adhering to corporate guidelines and in alignment with Corporate Marketing
* Collaborate with cross-functional teams to define campaign objectives, target audience segments, messaging and KPIs
* Contribute to written content & copy for multiple marketing asset types
* Contribute to the management of event webpages and personalization of marketing emails (e.g. drip campaigns and list segmentations)
* Work closely with international internal stakeholders such as Sales and Corporate Marketing as well as external service providers to develop fine-tuned messaging and create compelling success stories
* Monitor campaign performance, track key metrics, and analyse data to optimize tactics, maximize ROI and implement lessons learned in the future
* Prepare regular reports and presentations to communicate campaign performance and suggest recommendations to key stakeholders
What we are looking for: Your profile
* You have previous experience in campaign management with an IT background, ideally within the SAP eco system
* You have proven experience in developing marketing strategies for the EMEA markets
* Proficiency in using marketing automation software (HubSpot), Salesforce, collaboration platforms (e.g. ASANA, Optimizely, Trello), Microsoft Office and social media platforms
* You bring creative conceptual ideas to projects and are able to derive decisions based on data
* You have a structured and hands-on way of working
* You are able to work independently and as part of a virtual team
* You are fluent in English - other languages especially Arabic are of an advantage
* Willingness to travel.
Randstad Business Support is acting as an Employment Agency in relation to this vacancy.
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