Summary
We are looking for a Sales Operations Analytics Manager in the Group Sales and Marketing Department to join our Global Commercial site in Coventry. This role transforms complex sales and customer data into actionable insights to improve commercial performance, customer experience and operational efficiency.
Responsibilities
* Lead the development and continuous improvement of end‑to‑end sales analytics and reporting capabilities across the full customer journey.
* Build and maintain robust sales performance dashboards, KPI frameworks and automated reporting systems to provide real‑time business visibility.
* Analyse sales, channel, customer and regional performance data to identify trends, opportunities, operational risks and areas for improvement.
* Deliver regular commercial performance reviews and present insights and recommendations to senior stakeholders and leadership teams.
* Support forecasting, demand planning and sales strategy development through predictive analytics and data‑driven modelling.
* Partner with Marketing and CRM teams to analyse customer behaviour, segmentation and conversion trends to support precision marketing and personalised customer engagement strategies.
* Work collaboratively with IT and digital teams to enhance CRM systems, reporting tools and sales platforms to improve automation, efficiency and data quality.
* Conduct root‑cause analysis to understand performance gaps and recommend practical actions to improve commercial effectiveness and customer outcomes.
* Drive continuous improvement in data governance, reporting accuracy, analytical capability and business intelligence processes.
* Support the wider business in developing a data‑led culture and promote best practice in reporting and analytical decision‑making.
Qualifications
* Experience in sales operations, commercial analytics, business intelligence or data analysis within an automotive OEM environment; experience within new energy vehicles is advantageous.
* Strong expertise in sales performance analysis, data modelling, forecasting, customer insights and commercial reporting.
* Proven ability to translate complex datasets into clear business recommendations and operational improvements.
* Advanced Excel skills, including pivot tables, formulas and data manipulation techniques.
* Strong SQL capability and experience working with large datasets from multiple data sources.
* Experience using Power BI, Tableau or similar visualization and dashboarding tools.
* Knowledge of Python or R for analytics, automation or statistical modelling is beneficial.
* Excellent stakeholder management and communication skills with the ability to influence and present at different levels of the business.
* A proactive, commercially minded and solutions‑focused approach with strong attention to detail.
* Ability to manage multiple priorities and deliver high‑quality insights within fast‑paced environments.
* A passion for continuous improvement, innovation and data‑driven decision making.
Benefits
* 25 days’ holiday plus bank holidays.
* Pension scheme access.
* Annual bonus – non‑contractual.
* Private healthcare.
* Access to the Employee Car Ownership Scheme.
* Group income protection based on length of service.
* Family friendly policies.
* Exclusive employee discount, wellbeing and recognition platform.
Additional Information
* Working from the Coventry office, on‑site, full time.
* Frequent travel may be required to visit different entities; applicants must be able to travel freely without restrictions.
Equal Employment Opportunity
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
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