Customer Marketing Manager - On-Trade (FMCG)
Location: Gloucestershire (Hybrid working, 2 days onsite)
Salary: £36,000 plus 10% bonus
About the Role
We're supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands.
This is an exciting, hands-on role for someone with 2-3 years' shopper or customer marketing experience who's eager to make an impact in a fast-moving FMCG environment. You'll collaborate with brand, sales, and category teams to deliver customer-led activation plans that bring the brand to life across the On-Trade channel.
You'll have responsibility for developing below-the-line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results.
Key Responsibilities
Develop and deliver On-Trade marketing activation plans across managed and route-to-market customers.
Lead the creation of BTL toolkits, POS materials, and campaign assets.
Manage agencies and coordinate 360° brand activations that drive visibility and rate of sale.
Partner with sales teams and key accounts to embed customer-centric execution.
Analyse performance data to optimise campaigns and report ROI.
Manage budgets effectively to maximise return on spend.
Represent the brand at events and activation showcases.
What You'll Bring
2-3 years' experience in shopper, trade, or customer marketing within FMCG.
Strong commercial acumen and stakeholder management skills.
Excellent organisation, communication, and project management ability.
Analytical mindset with confidence interpreting campaign data.
A proactive, creative approach and passion for delivering standout activation.
Why Apply?
You'll join a high-energy, collaborative team where ideas are valued, and you'll have the freedom to make a real difference in shaping one of the UK's most exciting brands