Demand Generation Lead (HR Tech)
Location: UK Remote
Contract: 3 Months
We’re looking for a Demand Generation Lead for a HR Tech client to own their go‑to‑market strategy and accelerate pipeline creation across our HR and People buyer segments.
This is a hands‑on, strategic role ideal for someone who knows how to build GTM foundations, craft CHRO‑level messaging, and run high‑impact demand motions
What you’ll own
* GTM Strategy ICP, segmentation, pricing/packaging input, launch plans, and cross‑functional alignment
* Demand Generation multi‑channel campaigns, ABM, content strategy, and pipeline creation
* Sales Enablement battlecards, pitch decks, objection handling, persona insights
* AI Product Storytelling translating complex AI capabilities into clear, compelling HR‑leader value
* Full‑Funnel Performance from awareness to SQL, including funnel optimisation and reporting
What you’ll do
* Refresh and elevate our CHRO‑level positioning to resonate with senior HR, People, and L&D leaders
* Build and execute GTM plans for new features and product launches
* Partner with Sales to improve deal velocity, win rates, and enablement materials
* Run targeted ABM motions across enterprise and mid‑market segments
* Create content that supports the full funnel — from thought leadership to conversion assets
* Analyse performance, optimise campaigns, and report on pipeline impact
* Work closely with Product to shape narrative, roadmap alignment, and customer insights
What we’re looking for
* Experience in HR Tech, People Development, Coaching, L&D, or Employee Experience
* Strong background in product marketing + demand generation (you’ve done both)
* Ability to craft executive‑level messaging for CHRO/CPO audiences
* Experience running ABM, multi‑channel campaigns, and GTM launches
* Comfortable being hands‑on in a fast‑moving, early‑stage environment
* Strong cross‑functional operator who can partner with Sales, Product, and Leadership
* Someone who can bring clarity, structure, and momentum quickly