Product Marketing Specialist – ETS
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About ETS
For more than 75 years, ETS has advanced quality and equity in education through rigorous research and innovative learning solutions. Our mission is to help learners worldwide unlock opportunities through trusted assessments, pioneering research, and transformative educational tools.
Our portfolio includes globally recognized assessments such as TOEFL®, TOEIC®, GRE® and Praxis®. We partner with educators, policymakers and institutions to address critical issues and create solutions that empower learners everywhere. With new senior leadership and a renewed vision, ETS is expanding its global footprint and driving innovation in the education and ed‑tech space.
Role Responsibilities
* Product Demos & Collateral – Create, update and manage a central library of product demos and marketing assets; ensure demo content reflects current product features, value propositions and messaging.
* Manage marketing activities and product communication for PSI’s test‑prep and practice test‑prep products, including the GMetrix program.
* Product Roadmap Coordination – Partner with Product Management to track and communicate roadmap updates across Marketing, Sales and Customer Success; support creation of clear, digestible product update materials for internal and external use.
* Competitive Intelligence Program – Collaborate with the Insights team to support ongoing competitor monitoring and reporting; benchmark competitors’ products, features and messaging, translating findings into actionable insights.
* NPS Program – Support planning, content creation, coordination and execution of NPS surveys; lead analysis of NPS data, identifying trends and opportunities for improvement.
* Product Communication – Develop and maintain communication streams across PSI’s solutions, ensuring consistent updates on new features, enhancements and product positioning; partner with customer marketing to align lifecycle messaging with product narratives.
* Cross‑Team Collaboration – Work with Sales, Customer Success and Digital Marketing to embed product messaging across campaigns, collateral and customer touchpoints; provide input into go‑to‑market strategies by feeding insights from NPS, demos and competitive benchmarking.
Qualifications
* Experience – Around 2 years in product marketing, product management or related marketing role; Marketing, B2B Business or Project Management experience preferred.
* Analytical ability – Strong data analysis, reporting and insight‑derivation skills from customer feedback (NPS, surveys) and competitive intelligence.
* Communication skills – Excellent verbal and written communication; able to distil complex product updates into clear, engaging messaging.
* Tech‑savvy – Comfortable with CRM, marketing automation and collaboration tools.
* Project management – Organized, able to juggle multiple projects, priorities and stakeholders while meeting deadlines.
* Collaborative mindset – Enjoys cross‑functional work in a matrixed, evolving environment.
* Adaptability – Comfortable with change, quick to learn new tools and able to flex as priorities shift.
Benefits & Culture
* We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
* We are energized by cultivating growth, innovation and continuous transformation for the next generation of professional leaders.
* As a not‑for‑profit organization we encourage volunteering; employees may qualify for up to an additional 8 hours of PTO for volunteer work on causes important to them.
Employment Details
* Seniority level: Entry level
* Employment type: Full‑time
* Job function: Marketing and Sales
* Industries: Education Administration Programs
* Location: Harrow, England, United Kingdom
Equal Opportunity Employer
ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.
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