Why Netcel Netcel is a vibrant and fast-growing digital product consultancy, specialising exclusively in the Optimizely Digital Experience Platform and Opal AI. As the UK’s leading Optimizely partner, we work with enterprise organisations to create intelligent, personalised digital experiences that deliver measurable impact - driving engagement, conversion, and long-term value.
We are proud of our collaborative, progressive and inclusive culture that nurtures talent and supports personal growth. We are a responsible and ethical business with ambitious CSR and ESG targets as well as supporting a variety of charities through fundraising and volunteering. We celebrate equality and diversity and strive to provide an environment where you can thrive and grow.
As Head of Business Development, you’ll own and optimise Netcel’s funnel from first touch through to sales ready opportunity. Your focus will be on driving consistent, high-quality demand at the top of the funnel, nurturing prospects through the middle, and ensuring a strong, well qualified pipeline.
You’ll work closely with the Commercial Director and Marketing team, together with strategic partners to fuel revenue growth and strengthen Netcel’s market presence.
Lead generation & pipeline development
Pipeline strategy & optimisation - Own and continually optimise Netcel’s top of funnel strategy, systemising processes, and performance
Content strategy & execution - Orchestrate content strategy and execution, working with subject matter experts to support targeted campaigns
Demand generation - Build and maintain a strong pipeline of MQLs through outbound prospecting, inbound nurture, events, networking, portals, and partner activity
Market intelligence - Stay close to market trends, competitor activity, and emerging technologies to help refine messaging and service offerings
Nurture journeys – Own, design and deliver structured, insight led nurture approaches to move prospects through to SQL
Lead development - Be the first point of contact for prospects, leading discovery calls to understand business goals, challenges, and digital maturity
Pipeline health – managing and optimising the CRM to ensure accuracy and ability to forecast pipeline
Supporting the Commercial Director with proposals and pitches, as required
You’ll be confident owning the funnel end-to-end, comfortable engaging senior stakeholders, and motivated by building scalable, repeatable growth. 5+ years’ experience in B2B demand generation, business development, or inside sales for complex services or solutions
~ A proven track record of managing MQL to SQL progression at scale, including sequencing, discovery, and qualification
~ Experience leading or mentoring small teams and coordinating cross functional activity across marketing, sales, and delivery
~ Strong written and verbal communication skills, from clear discovery notes to persuasive outreach and proposal inputs
~ A data driven mindset, with the ability to build dashboards, interpret funnel performance, and act on insights
~ Experience working within digital product, digital experience, or DXP ecosystems (e.g. Confidence using CRM and marketing automation tools (HubSpot experience highly desirable), including reporting and lifecycle management
~ A customer obsessed, relationship building approach, with the ability to communicate clearly and pragmatically
~ from self-directed development to structured training and hands-on opportunities to learn from others across the business.
Generous time off – 25 days holiday (increasing with length of service!) plus bank holidays, with the option to buy additional annual leave
Flexible working hours – core hours of 10am-4pm, allowing flexibility around start times
Enhanced pension scheme – 4% employer contributions with 5% employee contributions, plus access to pension guidance and annual pension updates
Life assurance – cover of 3x your annual salary for peace of mind
Health cashback scheme – an annual allowance to claim back on everyday health costs such as optical, dental and physiotherapy
Wellbeing support – 24/7 access to a virtual GP and confidential counselling, plus access to mental health support apps and gym discounts
Everyday perks – a shopping rewards scheme with discounts from well-known brands
Structured onboarding – a clear, supportive onboarding experience to help you settle in and succeed
Learning & development – ongoing training and development opportunities to support your growth
A connected culture – regular social events, both virtual and in person, including our quarterly Connect days
Recognition & rewards – exam incentives, quarterly ‘Above and Beyond’ awards and talent referral bonus
At Netcel we encourage you to think outside the box, we value diversity and different ways of working.