For nearly 75years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well:being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about.
Job Overview
Are you an experienced Marketing Specialist, with a track record of working in Life Sciences?
Have you got the desire to improve health and lives?
Charles River Laboratories are on the lookout for a Senior Marketing Specialist to join their Research Models and Services (RMS) function on a full:time, permanent basis.
Working remotely, you'll play an integral role in the execution of digital and outbound marketing programs to drive awareness and demand for the RMS business. This position is responsible for collaborating across several departments to gain insights in order to develop and execute marketing campaigns that promote and drive demand for our products.
Job Description
What you'll be doing:
- Develop and execute digital marketing campaigns aligned to business goals for the RMS portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
- Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing.
- Lead engagement with first:touch clients through the implementation of automated cadences, engagement studios, autoresponders.
- Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona:based nurture campaigns. Compile and present campaign results and insights to managers, marketing team, and stakeholders.
- Develop webinar, in:person event, field/account:based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels. Collaborate with event specialists as needed.
- Utilize data mining and lead generation software tools, publication reports, lead lists, LinkedIn, etc. to find and contact prospective new targets.
- Support monitoring of inbound Leads and routing to BDE team as required; includes leads generated from the Charles River website, events, Maestro, and other platforms (Scientist, Science Exchange).
- Manage channel content for organic and paid social and other paid media.
- Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking (i.e. product and service landing pages, collateral pages, thought leadership content)
- Independently and through collaboration with internal teams, research target audiences and industry competitors to identify positioning/differentiation opportunities, cross:reference keywords, and identify content/concepts that will inform strategic content decisions.
- Work within the CRM database to maintain updates to lead and sales stages, marketing statuses, and customer intelligence data.
- Maintain a working knowledge of all company product lines with more in:depth knowledge of business segment that is being supported.
- Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.
- Utilize SFDC, Pardot and our marketing KPI Dashboard to monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects.
- Where needed monitor datamining platforms (eg. Scileads) and set up alerts for key target persona companies and execute initial outreach as required. Triage responses to