Central Employment are working with an expanding, award-winning UK Search Agency, as they look to appoint an SEO Specialist, reporting into the Head of SEO.
As a SEO Specialist:-
* Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
* Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in search campaigns
* Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
* Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
* Optimise copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimisation
* Research and implement search engine optimisation recommendations
* Research and analyse competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with internal teams to drive SEO in content creation and content programming
* Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development
* Develop reporting and regularly feed back to internal teams and management on SEO campaign performance
Essential experience:
* A minimum of 3 years proven experience of SEO experience and implementing SEO campaigns
* Experience in the following sectors; B2B technology, software distribution, e-commerce
* Experience in bespoke client link building
* In-depth experience with website analytics tools (e.g. Google Analytics, Screaming Frog, MoZ)
* Advanced Excel experience – to analyse data, identify trends and present data
* An understanding of HTM/CSS, JavaScript and WordPress
* An active interest in the digital industry
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