Company description
Job Title: Senior Retention Analyst
Location: Oldbury – Hybrid – Three Days in Office
Employment Type: Permanent
Hours: Monday-Friday
AA Summary
Think the AA is just about roadside assistance? Think again!
As one of the UKs most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, weve got you covered. Our mission is to keep Britain moving, and were looking for dedicated individuals to join our team. Ready to join us?
#LI-EJ1 #LI-Hybrid
This is the job
Join our team as a Senior Retention Analyst and play a key role in shaping the success of our B2C Breakdown Retention strategy. You’ll be at the heart of commercial performance optimisation, helping us make smarter decisions and deliver better outcomes for our customers.
Using your strong technical skills, you’ll produce regular reports, insightful analysis and performance deep dives. Your work will directly support the Head of Retention and the wider Commercial Leadership team.
You’ll also collaborate with our Retention Contact Centre and Retention Marketing teams, evaluating the impact of campaigns and customer calls to drive continuous improvement.
What will I be doing?
* Producing regular and ad-hoc analysis to assess retention performance against forecast.
* Working alongside another Commercial Analyst to evaluate inbound and outbound contact centre performance, identifying key drivers behind customer saves and discounts.
* Collaborating with marketing and contact centre teams to measure the effectiveness of retention initiatives.
* Enhancing the team’s analytical capabilities by integrating new data sources.
* Improving and automating dashboards and regular reports to ensure they are clear, insightful, and useful for both the team and wider stakeholders.
* Supporting the commercial team by identifying retention trends, risks, and proactively flagging potential issues.
* Reviewing raw data structures to maintain reporting accuracy and ensure data integrity.
What do I need?
* Experience in a similar analytical role within insurance, financial services, banking, utilities, or telecoms.
* Strong problem-solving skills, with a track record of applying analytical techniques to answer varied business questions.
* Highly numerical and commercially minded, with the ability to explain complex analysis in a clear and digestible way for stakeholders.
* Proven experience in improving and automating regular reporting and dashboards to enhance clarity and impact.
* Ability to work under pressure and use sound judgement to deliver timely and accurate insights.
* Ideally, a degree or equivalent qualification in a relevant analytical or commercial subject (e.g. maths, science, engineering).
* Confidence and initiative to proactively engage stakeholders with relevant insights and recommendations.
* Skilled in data manipulation and familiar with analytical tools such as Excel, SQL, Python, Databricks, and Power BI.
* Strong interpersonal skills, with the ability to communicate technical findings to non-technical audiences.
* A driven and energetic approach, with a passion for making a positive impact on the business.
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
* 25 days annual leave plus bank holidays + holiday buying scheme
* Worksave pension scheme with up to 7% employer contribution
* Free AA breakdown membership from Day 1 plus 50% discount for family and friends
* Discounts on AA products including car and home insurance
* Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
* Company funded life assurance
* Diverse learning and development opportunities to support you to progress in your career
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.