Description
As a Senior Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans. You will demonstrate a clear understanding of B2B businesses and how to build awareness around Wesco's products, services, and solutions to satisfy business' needs. You will coach and mentor a marketing team who will execute day-to-day marketing activities, deliver quality work, meet deadlines, and be responsive to changing business needs. You will develop creative marketing strategies and fulfill execution plans.
Responsibilities:
* Develop a strong marketing team.
* Manage and coordinate marketing activities for assigned strategic business units or areas, spanning market intelligence, customer engagement, sales enablement, market awareness, and demand generation.
* Develop, manage and measure marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
* Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing.
* Utilize Wesco's project management systems to ensure programs are completed on time and on budget and communicate results, best practices, and successes.
* Understand and interpret customer and sales data to identify opportunities in market and drive profitable sales growth.
* Research new marketing approaches, products, services, and solutions to identify future growth opportunities.
Qualifications:
* Bachelors Degree – Marketing or Business Administration required; Masters Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
* 8+ years experience in product or field marketing
* 5+ years experience in strategic business planning
* 2+ years experience in a business to business (B2B) industry
* Experience in recruiting, developing and managing on-site and remote personnel
* Strong digital skills, creativity and entrepreneurial drive
* Strong written and verbal communication skills
* Strong research and analytics skills
* Highly organized and detail-oriented
* Ability to work in a fast-paced, dynamic environment
* Ability to influence others, meet deadlines, and deliver results
* Ability to navigate complex matrix businesses
* 5+ years experience in marketing with a Fortune 500 company preferred
* Industry knowledge, including suppliers, customers, and competitors preferred
* Ability to travel up to 25%