Job Description
Please note location : Maindenhead
We are posting this on behalf of our Global healthcare client. For more details and information, please visit Liberty Hive www.libertyhive.com and sign up to view, apply and see similar roles.
Role:
Lead the development and execution of retail media strategies across key European and US retail partners to drive incremental net sales growth. This role bridges ecommerce and in-store media, working closely with local markets.
Tasks and responsibilities:
1. Develop and execute retail media activation plans across major bricks-and-mortar and online retailers (Boots, Superdrug, Tesco, Bol.com, Rossman, etc.).
2. Develop joint business plans (JBPs) to drive retailer media activity in partnership with local markets to deliver both short-term sales uplift and long-term shopper engagement.
3. Partner with local ecommerce and shopper marketing teams to ensure retail media investment aligns with commercial priorities and global playbooks.
4. Analyze and report media performance and ROI, connecting media spend to sales growth and category performance
5. Explore offline retail media opportunities (e.g. digital screens, point-of-sale activations, loyalty programs) and integrate with digital retail media for omnichannel campaigns
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