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Senior national account manager - grocery

Newcastle Upon Tyne (Tyne and Wear)
Advocate Group
National account manager
Posted: 13 November
Offer description

🛒 Senior National Account Manager – Grocery | Challenger Hydration Brand

£70,000–£80,000 + car allowance + bonus + potential shares

London HQ – 1 day a week in office


Join one of the fastest-scaling names in hydration — a bold, sports-led challenger redefining what water means for the next generation of consumers. With global partnerships across elite sport, music and entertainment, this brand has exploded internationally and is now accelerating UK growth through listings in Morrisons, WHSmith, Holland & Barrett and Tesco— with more major grocers firmly in sight.


The Role

* Lead expansion across Grocery and Convenience, driving new listings and strengthening strategic customer partnerships.
* Develop JBPs, promotional plans and growth strategies that unlock sustainable, profitable scale.
* Present and pitch the brand story with energy and precision, inspiring buyers through insight-led selling.
* Identify new market opportunities across Off-Trade to replicate international success.
* Act as a visible brand ambassador — blending commercial rigour with lifestyle passion.


About You

* Proven success scaling drinks brands within Grocery or Convenience (Ideally for a challenger or emerging brand)
* Strong relationships and credibility with Off Trade buyers.
* Confident, consultative negotiator with a track record of building brand equity and value.
* Entrepreneurial mindset – thrives in fast-paced, high-autonomy environments.
* Naturally energetic, commercially sharp, and genuinely interested in sport, performance and culture.


Package & Location

* £70,000–£80,000 + car allowance, bonus & potential shares.
* London HQ one day per week with national customer scope.
* A defining opportunity to shape the UK Grocery journey of a global challenger brand.


💧 Interested? Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.


📞Call: 020 7871 8000

đź’»Email: Kayleigh.norcross@advocate-group.co.uk


The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.


We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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