Sales Manager – Leading Drinks Wholesaler – North East – Up to £65,000 plus package
Are you a people first leader with experience managing on-trade accounts? Join one of the UK’s leading drinks wholesalers, supplying an exceptional range of premium brands to the on-trade. With strong partnerships across pubs, bars, restaurants, and hospitality groups, the business is experiencing significant growth and is looking for an experienced Sales Manager to drive performance, strengthen customer relationships, and lead a high-performing sales team.
The Sales Manager will play a crucial role in shaping and delivering the commercial strategy for the on-trade channel. This individual will lead and coach a field sales team, manage key national and regional accounts, and work closely with senior leadership to drive sustainable business growth.
This role requires a candidate with leadership experience and a network across the On-Trade in the North East.
Your role as Sales Manager will include:
Lead, manage and motivate a team of sales representatives/account managers.
Set clear objectives, KPIs and performance expectations.
Provide coaching, training, and ongoing development to elevate team capability.
Foster a positive, high-performance sales culture.
Execute the company’s commercial and channel strategy across the on-trade.
Identify growth opportunities and create action plans to increase distribution, rate of sale and share of back bar and menu listings.
Analyse market trends, competitor activity and customer insights to support informed decision-making.
Contribute to forecasting, budgeting and annual sales planning.
Manage key on-trade accounts—including pub groups, restaurant groups, hotels and late-night venues.
Build strong, long-term relationships to drive volume, visibility and brand adoption.
Monitor account performance and take proactive steps to maximise results.
Support the team in winning new customers and expanding existing portfolios.
Partner with brand suppliers on joint business plans and promotional activity.
Ensure smooth communication between internal stakeholders and the sales team.
Proven experience in a sales management role within drinks, FMCG, or wholesale.
Excellent relationship-building abilities with key on-trade customers.
Commercially astute with strong negotiation and strategic planning skills.
Full UK driving licence.
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. To view other great opportunities please check out our website or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Follow COREcruitment on your favourite social networks - Facebook, Twitter, LinkedIn and Instagram