Digital Marketing Manager
Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H&W is a family-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.
Your rewards as a Digital Marketing Manager at Hall & Woodhouse:
A wide and empowering remit, working on a legendary brand of pubs and beers:
* Up to £46k salary per annum based on your level of development in the role
* A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
* Combination of working from home and from our brewery in Blandford, Dorset
The Role:
The Digital Marketing Manager is responsible
for the delivery of all digital marketing including websites, e-CRM, SEO, paid digital
advertising & social media. The
candidate will have a strong background in hospitality marketing or a relatable
industry with a key understanding & interest in digital channels.
Key Responsibilities:
* Maintain & develop our websites to be best in class
* Deliver key additional website projects as are
needed
* Utilise the e-CRM system to its fullest potential
* Grow covers & online bookings from paid
activity
* Build best-practice and insight-led paid
digital advertising, email, social media, and display advertising
campaigns to drive covers
* Continue to find ways to grow & develop
new audiences and increase our emailable database size
* Be the champion of marketing data and draw
insights for the department from the e-CRM system
* Act as chief liaison for the key digital
agencies across web, social, e-crm and any other digital agencies that we are
engaged with
* Manage the ordering app, zonal loyalty scheme
and voucher management systems and deliver on these as required
* Support
the wider pubs marketing team and commercial umbrella team on any other
marketing initiatives, campaigns or promotions as might be needed
* Monitor
and report on digital guest journey insights using Google analytics with
recommendations across Corporate and Managed websites to increase traffic
and interaction
* Act
as key point of contact across pubs and houses for PR support
* Lead
team to deliver best in class guest comms and campaigns
* Liaise
with Pubs Marketing Manager to agree termly support plans for Managed
Houses and Business Partnerships
Key knowledge, skills you'll need:
* Degree educated, and marketing qualifications
a plus
* 5 years minimum experience in digital
marketing with a good understanding of all platforms such as e-CRM, google ppc,
paid social and other outlets
* Hospitality experience preferred
Hall &
Woodhouse is an equal opportunity employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees. If you’re
passionate about making an impact and thrive in a collaborative environment,
we’d love to hear from you.