Content Marketing Executive – B2B eCommerce£30,000 | Hybrid/Remote | Full-time | Flexible hours (8am-6pm)About the RoleWe're looking for a curious, customer-obsessed content writer to help us become the go-to authority in our industry. You'll craft content that doesn't just tick SEO boxes, it answers real questions, solves actual problems, and builds genuine trust with our B2B customers.This isn't about churning out product descriptions. You'll be the voice behind every touchpoint of our customer journey, from website pages to order confirmations, creating content that's informative, compelling, and reassuringly human.Who are we?Founded in 2011, Kingfisher Direct Ltd are a B2B eCommerce retailer supplying commercial and industrial products to companies and organisations across the UK. With over 35,000 products in our range, we serve everyone from busy manufacturing plants and warehouse operations to schools, universities, and public sector facilities. Whatever your industry, we've got the gear to keep your operation running smoothly.What You'll Be DoingWebsite ContentWrite and optimise product pages, category descriptions, and buying guidesDevelop engaging content for information pages, FAQs, and blog articlesContinuously refine checkout messaging and customer account contentCreate industry-specific landing pages that speak to our diverse sectorsCustomer CommunicationsCraft every email a customer receives—from order confirmations to delivery updatesManage automated messaging across our CRM and eCommerce platformsCollaborate with our email marketing agency on campaigns and automated flows across 4 websitesSEO & AnalyticsWork directly with our external SEO agency on content strategyContribute to outreach, link building, and product guide developmentUse customer insights and analytics to inform content improvementsCustomer ExperienceManage Reviews.io messaging and review collectionEnhance our AI-powered live chat responses using customer FAQsGather testimonials and case studies to showcase real customer successWider ResponsibilitiesMaintain our LinkedIn company presence with authentic, engaging postsBuild relationships with supplier marketing teams for product insightsKeep our internal SharePoint fresh and informative for the teamWhat We're Looking ForEssential:Proven experience writing for eCommerce websitesSolid understanding of how eCommerce platforms workCurrent knowledge of SEO best practices for online retailExperience with email marketing platforms and their eCommerce integrationsHands-on experience with eCommerce CMS platformsSmart approach to using AI as a tool (not a replacement) for content creationBonus Points:B2B eCommerce marketing experienceLinkedIn content management for business accountsGoogle Analytics experience for measuring content performanceFamiliarity with Semrush or similar keyword research toolsWhy Join Us?We're a company who cares deeply about what we do and the customers we serve—whether that's a construction site manager, a facilities director, or a warehouse supervisor. We believe great B2B content should be as engaging as it is informative, and we're looking for someone who gets that.Benefits:Casual dressCompany eventsCompany pensionFlexitimeSick payWork from homeYour birthday off!An extra day's holiday for every year worked up to 5 additional days