E-commerce Manager – Western International Group UK Ltd (Wolverhampton HQ)
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Location: Wolverhampton HQ
Salary: Competitive + Performance Bonus
Reporting to: Director
Type: Full-time, Permanent
About Us
Western International Group UK Ltd, headquartered in Wolverhampton, is a proud subsidiary of the globally respected Western International Group LLC — a diversified multinational enterprise with deep roots in Dubai and a global footprint across electronics, home appliances, fashion, and retail.
In the UK, we uphold the same standards of quality, innovation, and trust, delivering products that blend reliability and affordability. Leading this mission is Geepas, our flagship brand known worldwide for its dependable electronic kitchenware and home appliances.
With over 1,500+ products and the trust of 500 million+ customers, Geepas continues to set the benchmark for practical excellence.
About the Role
We’re looking for a hands-on E-commerce Manager with strong Shopify experience to oversee and grow our online store Geepas.co.uk.
You’ll manage everything from website performance and merchandising to digital marketing coordination and customer experience, ensuring the Shopify site runs smoothly, drives sales, and reflects our brand at every touchpoint.
This is a key opportunity to shape our digital strategy and work closely with design, development, marketing, and operations teams.
Key Responsibilities
Website Management & Merchandising
* Manage day-to-day operations of the Shopify website
* Maintain and update product listings, pricing, and collections
* Oversee homepage, landing pages, and promotions
* Ensure seamless UX across desktop and mobile
* Coordinate theme or feature updates with developers/designers
Performance & Optimisation
* Monitor site performance and conversion metrics (CRO, AOV, bounce rate)
* Run A/B tests and optimise for speed, usability, and conversion
* Analyse data via Shopify, GA4, and Meta Ads Manager
* Identify opportunities to improve the checkout and customer journey
Operations & Fulfilment
* Liaise with warehouse/3PL partners for smooth order fulfilment
* Maintain stock accuracy and platform synchronisation
* Manage returns, refunds, and order issues
Marketing & Growth
* Collaborate with marketing on paid, email, and social campaigns
* Plan and execute product launches, sales, and seasonal campaigns
* Manage integrations (email, loyalty, reviews)
* Drive customer acquisition and retention through performance insights
Customer Experience
* Oversee customer service workflows and tone of communication
* Ensure fast resolution of issues and maintain high review ratings
* Feed customer insights into UX and product improvements
Requirements
2–4+ years managing a Shopify (or Shopify Plus) store
Proven success in online sales performance and CRO
Strong understanding of Shopify admin, apps, and Liquid themes
Experience with GA4, Meta Ads, and Klaviyo (or similar CRM)
Knowledge of SEO and digital marketing best practices
Excellent communication and project management skills
Comfortable collaborating across marketing, design, and ops
Nice to Have:
Shopify Plus or multi-currency experience
Basic HTML/CSS for minor theme edits
Background in a D2C or consumer brand
What We Offer
Competitive salary + performance bonus
Flexible working hours
Opportunity to shape e-commerce strategy for a growing UK brand
Supportive, creative team culture
Discounts on products and partner perks