Marketing Manager – B2B
12-Month FTC (Maternity Cover)
Manchester City Centre | 4 days in the office
We’re working with our client, a fast-paced recruitment business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave.
This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
The Role
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:
Lead Generation & Campaigns
* Planning and delivering quarterly marketing campaigns aligned to commercial goals
* Managing multi-channel campaigns across social, website and email
* Optimising funnels and reporting on campaign performance
Social Media & Content
* Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
* Creating engaging, on-brand content and staying ahead of platform trends
* Monitoring performance and engagement metrics
Brand, Website & SEO
* Strengthening employer-facing brand positioning and messaging
* Supporting website development and SEO improvements
* Refreshing existing website content and producing regular blog articles
* Using tools such as SEMRush to identify errors and opportunities
Thought Leadership & Video
* Producing insight-led content including whitepapers and reports
* Leading a fortnightly LinkedIn newsletter [To confirm audience/size]
* Planning, filming, editing and publishing video content for social and web
Sales Enablement
* Creating marketing collateral for consultants (social graphics, decks, brochures)
* Supporting proposals, tenders and awards submissions
* Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential:
* Proven experience in a broad, senior-level B2B marketing role, ideally Professional Services or Recruitment
* Strong lead generation, digital marketing and content strategy expertise
* Solid knowledge of SEO, website optimisation and performance tracking
* Confident managing multiple social platforms
* Excellent copywriting and content creation skills
* Strong organisation, project management and stakeholder skills
Why Apply?
* Full ownership of marketing across a growing B2B business
* A varied role combining strategy, creativity and delivery
* Collaborative environment with autonomy and visibility
* Modern Manchester city-centre office
* Work from home every Wednesday