Job Description
Head of DTC
£55,000 - £65,000
Based in Warrington (4 days in office)
Role Overview
Salt are working with a scale-up health and wellbeing brand who are seeking an experienced Head of DTC with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion.
This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you’ll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales.
Job Responsibilities
1. Lead commercial performance across direct-to-consumer platforms and Online Marketplaces.
2. Identify and build strategic partnerships and wholesale opportunities to broaden market reach.
3. Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention.
4. Manage and mentor a talented team across e-commerce, marketplaces, content, and B2B functions to deliver profitable growth.
5. Oversee agency relationships, ensuring alignment with commercial goals and brand strategy.
6. Collaborate closely with ...