Senior National Account Manager - 12 Month FTC
Reporting to the UK Head of Sales, the Senior National Account Manager (SNAM) will be responsible for achieving sales and profit targets for the High Street retailers in the UK. The SNAM will proactively manage account relationships, develop and manage the sales plan, and work to develop account‑specific strategies that increase sales value, distribution, display, and promotional opportunities in relevant retail partners. The SNAM will work closely with the UK Head of National Accounts and the UK General Manager to develop long‑term budgets, strategy and future outlook for Boots, while collaborating with the rest of the sales team on numbers reporting and driving efficiencies within the UK business.
Key Responsibilities
* Business Plan – prepare and implement an annual business plan for the accounts, carrying out regular reviews to ensure key sales and marketing objectives are achieved.
* Prepare a 3‑year Joint Business Plan (JBP) in conjunction with the accounts that is agreed and signed up to.
* Identify opportunities to develop and implement plans to maximise sales opportunities.
* Competitor Brands / Activity – use information from trade press and market visits to stay abreast of competitor brands/products and counter as required.
* Develop account strategies for the future.
* Plan and implement strategies in accordance with business needs (e.g., project implementation).
* Forecast – prepare value and volume forecasts by product and update on a rolling basis.
* Liaise with the Supply Chain Organisation (SCO) on specific requests and issues.
* Implement and manage appropriate trading terms and price changes within company guidelines.
* Range – develop the optimum range of new and core product distribution in accounts, ensuring NPD is listed and launched effectively.
* Customer Meetings – maintain regular face‑to‑face meetings with buying and supply contacts; organise and lead annual strategy meetings with key contacts.
* Manage agreed expenditure budgets for customers and work closely with the marketing team to develop trade marketing activities.
* Work with the UK GM & UK Head of National Accounts on the yearly budgeting process.
* Provide customer P&L and ROI for each key activity in accounts and gain approval from the UK Head of National Accounts.
* Work with the Customer Service team to resolve complaints/issues.
* Work with the Sales Executive to develop reporting on account EPOS weekly, identifying key areas for action and development.
* Set KPIs and objectives for direct reports.
* Work with direct reports on sales reports, EPOS numbers and share results with the wider business.
* Act as a stand‑in for the UK Head of National Accounts when necessary in relevant meetings and calls.
Requirements
* Previous experience as a National Account Manager/Executive, ideally within a pharmacy, FMCG or personal care branded supplier business.
* Strong record of building and maintaining customer relationships.
* Experience of setting, maintaining and achieving budgets both in turnover and profit.
* Experience of managing margins, customer profitability and sales targets.
* Strong understanding of P&L’s.
* Proven track record in sales.
* Classical sales training.
* Ability to build and maintain good relationships.
* Strong communication skills, both verbal and written.
* Negotiation and account management skills.
* IT literate, including Excel, Word and PowerPoint.
* Strong analytical skills.
* Strong organisational skills with the ability to prioritise own workload.
* Excellent attention to detail.
* Full, clean and valid driving licence.
Benefits
* 🌼 A ‘Rescue Day’ each year – use as you need (duvet day, spa day, etc.).
* ⛱️ 25 days holiday per year, plus bank holidays and a Christmas shut‑down.
* 🌱 Free products and staff discounts to keep you healthy and happy.
* 🎉 3 pm Friday finishes all year round (if you have completed your work, obviously!).
* ⏰ Hybrid and flexible working.
* 😇 Paid days off to volunteer for charities.
* 🚲 Cycle‑to‑work scheme.
* 🏃♂️ Weekly running club.
* Regular socials, plus standard benefits such as pensions, eye‑test vouchers and season ticket loans.
Nelsons is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We invite every individual to bring their whole selves to work.
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