Dermalogica is on an exciting journey to increase its brand awareness online and instore while remaining the number one professional skin care brand. The Social Media Manager position is key in our organisation and oversees all the Dermalogica UK & IRE social media platforms. This role requires an equally creative and analytical mindset for a fast-paced, always-on role within the UK Marketing Department. We are looking for a hands-on, creative, social media enthusiast who loves digging into the data as much as they love creating content.
ESSENTIAL DUTIES AND RESPONSIBILITIES
· Develop and lead the UK social media strategy across all out key platforms including Instagram, Tik Tok, Facebook and Youtube.
· Own the social media schedule, working closely with the Marketing Manager, Communications Manager and Influencer Manager– weaving our brand stories into all social initiatives and ensuring content is led by the brand calendar (including but not limited to driving in-store purchases, traffic and conversions to, supporting our professional salon channel and our PR teams' influencer activity).
· Develop original content for the channels –focusing on repurposing influencer content and UGC from the Dermalogica community (in alignment with the Influencer Manager), as well as utilizing brand assets from our Global team, briefing into the graphic design team and creating in-house video and static content for all platforms.
· Oversee all aspects of digital community management; moderate comments and private messages daily, alongside engaging with our audience in the Dermalogica brand voice efficiently to create a true digital community with our fans and followers.
· Launch and oversee our Facebook Community Group by moderating discussions, creating engaging content, responding to member needs, and using insights to strengthen connection and advocacy for the brand and linking to offline activities with the community by supporting the community team.
· Collaborate with other departments (i.e. sales and education) to support total business activities.
· Proactively comment on relevant accounts to help amplify the brand within skincare's digital landscape.
· Regularly (weekly and monthly) report on performance metrics for the channels by analysing data and using your learnings to create more content that excels and advise on updates to be the lead on social listening.
· Tracking organic sales from social to the brand eCommerce site.
· Support brand influencer initiatives by working with agencies and the in-house PR team by helping facilitate relationships with suitable on-brand influencers and integrating their user generated content into the content calendar.
· Collaborate closely with the Paid Social Media Manager to develop and execute the paid social campaigns, with a focus on complimenting the paid activity, maximising budget to reach monthly KPIs, and CRM with relevant organic storytelling.
· Constantly monitor all platform developments - including the adoption of new features and other technologies as they become available.
· Develop and implement promotions, giveaways and likeminded brand-collaborations to drive follower count on social platforms.
· Attend company events where relevant to provide on-the-spot coverage for the brand i.e. new store openings/pop up events/awards ceremonies.
· Have an always-on approach to social, there may be times where time is required outside of the usual office hours (evenings and weekends).
* Occasionally present social media strategies and/or training to the wider business, or via webinars/sessions to our B2B customers.
* Be the business go-to for all things social media, sharing relevant updates to the teams, be the thought-leader for social media.
SKILLS/QUALIFICATIONS
· Must be able to collaborate and build strong inter-departmental relationships in a large company
· Exceptional verbal and written communication skills
· Ability to think creatively and execute tasks while using a data-driven mindset to guide future programs, posts, and campaigns
· Strong eye for design and aesthetics; photography and photo/video editing skills a plus
· Passion for the luxury skincare, health and beauty industries; experience in one or more of these industries is ideal
· Must be detail oriented, reliable, and able to meet deadlines
· Kind and encouraging working style
· Must be happy to appear on the Dermalogica channels/be included in the content
Job Benefits
* Private Health Care with Vitality and Medicash
* Life insurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection.
* A 5% pension contribution from the company as well as access to a pension's advisor.
* Your Birthday off work
* 5 paid sick days per year
* £70 monthly product allocation
* Access to new product innovation before they hit the shelves so that you can experience the products first-hand
* 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Tatcha, Murad, Paula's Choice and Kate Somerville
* Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
* The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.
* Treats in the office such as our Free Ice Cream Fridge and regular complimentary skin treatments
Job Types: Full-time, Permanent
Pay: Up to £35,000.00 per year
Work Location: Hybrid remote in Leatherhead KT22 8JB