Overview
The Events Sales Executive is responsible for contracting and closing local catering, group and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving catering revenue goals by actively up-selling each business opportunity to maximize revenue. The incumbent implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
Responsibilities
* Manages reactive sales efforts for the hotel including local corporate, group and social catering.
* Works collaboratively with the sales team and off-property sales channels (e.g., Sales Office, Area Sales, GSO) to ensure sales efforts are coordinated, complementary and not duplicative.
* Responds to incoming group and catering opportunities for the hotel.
* Identifies, qualifies and solicits new group and catering business to achieve personal and hotel revenue goals.
* Understands the overall market - competitors\' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
* Closes the best opportunities for the hotel based on market conditions and hotel needs.
* Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
* Designs, develops and sells creative catered events.
* Maximizes revenue by up-selling packages and creative food and beverage.
* Manages catering and group sales revenue and budgets, and provides forecasting reports.
* Develops menus which drive sales.
* Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
* Participates in and practices daily service basics of the brand.
* Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
* Ensures successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and the company.
* Interacts effectively with sales, kitchen, vendors, competitors, local community, catering associations and other hotel departments in order to ensure guest satisfaction.
* Executes and supports the company\'s Customer Service Standards and hotel\'s Brand Standards.
* Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
* Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
* Gains understanding of the hotel\'s primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
* Develops a close working relationship with operations to ensure execution of strategies at the hotel level.
* Performs other duties, as assigned, to meet business needs.
Qualifications
* High school diploma or GED; Any experience in sales and marketing, guest services, front desk, or related professional, welcomed but not required.
* 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.
* Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
* Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
* Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
* Writing - Communicates effectively in writing as appropriate for the needs of the audience.
The Park Tower Knightsbridge Luxury Collection Hotel London
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