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Sales & events coordinator

Croydon
Event coordinator
£30,000 - £40,000 a year
Posted: 7 June
Offer description

JRRL are seeking a Sales & Events Coordinator to play a key role in driving revenue and delivering exceptional client experiences for their prestigious client. Specialising in luxury weddings, corporate, private events, and film/TV productions, they are looking for a commercially minded, confident events professional to manage both new business development and their existing client base. The role involves converting enquiries, managing bookings, and ensuring a seamless, high-touch client journey from initial contact through to event delivery. This role requires excellent communication, strong organisation, discretion, and attention to detail. Salary: £30,(Apply online only) to £35,(Apply online only) per year commission company pension. OTE £40,(Apply online only) to £45,(Apply online only) per year. Key Duties & Responsibilities for the Sales & Events Coordinator: * Manage incoming enquiries via phone, HubSpot CRM, email, and WhatsApp, ensuring prompt, professional responses * Develop a strong understanding of client requirements and guide them towards suitable venue and supplier options * Convert enquiries into confirmed bookings using a consultative, sales-led approach * Represent the venue at open days, showcases, and sales events, actively converting interest into bookings * Conduct virtual and in-person show rounds with confidence, warmth, and attention to detail * Maintain accurate and up-to-date CRM records at all times * Support diary management for Senior Wedding Specialists, ensuring accuracy and avoiding conflicts * Liaise with clients, suppliers, and internal teams to ensure clear communication and smooth planning * Manage supplier administration including contracts, documentation, certificates, and payments * Work towards and exceed sales targets and KPIs * Supervise/support event delivery, ensuring venue standards, licensing, and health & safety compliance * Oversee venue preparation and ensure all event details are approved prior to event day * Supervise external event staff including coordinators, caterers, decorators, etc. * Analyse sales and event performance and contribute improvement ideas * Support marketing activities including social media, content creation, blogs, email campaigns, and competitor research * Full training provided on internal systems and CRM platforms Key Skills & Personal Attributes for the Sales & Events Coordinator: * Passion for luxury customer service and creating exceptional client experiences * Warm, polished, confident communicator who builds strong client relationships * Commercial awareness, balancing service excellence with revenue goals * Highly organised, able to manage multiple priorities in a fast-paced environment * Emotionally intelligent, discreet, and able to handle sensitive situations with tact * Calm under pressure with a professional and composed approach * Excellent written communication with strong grammar and tone * Strong time management and prioritisation skills * Proactive, self-motivated, and solution-focused * Collaborative team player within a high-performing environment * Reliable, punctual, and accountable * Flexible to work weekends, peak seasons, and event days * Confident with Microsoft Office; HubSpot CRM or similar experience advantageous This is a full-time role. If you are passionate about delivering exceptional client experiences in a beautiful setting, we would love to hear from you. The lower end of the salary is for someone with less experience and the higher end will be for someone who fits all the criteria

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