Senior National Account Manager - Brand
If you want to know about the requirements for this role, read on for all the relevant information.
Proud to deliver high quality products and develop a high-quality career.
Competitive Salary
Annual Bonus Scheme
Private Health Care
Car Allowance
Spalding
Hybrid
8.30 - 5pm
Permanent
Why join us?
Were constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more.
About the role.
To passionately create, develop and manage our Bakkavor Branded portfolio, driving profitable growth for Bakkavor and our Branded Partners. Ensuring Brand plans align to our overarching Group Strategy
Accountabilities:
Influential Relationships
Owns the day-to-day Brand/Partner relationships with clear responsibility for specific Brands & projects, building long term collaborative relationships where appropriate
Commercially astute & leverages insights to influence key stakeholders to add value & drive performance
Responsible for the delivery of Bakkavor & Brand KPIs
Leads communication across the Brand NWTs, pipeline & project activity
Brings to life the Bakkavor values in how we do business
Development & delivery of commercial strategy to leverage profitable growth
In conjunction with overarching Brand strategy, creates, develops and implements Brand Plans, by leveraging all available insight & cross functional ways of working to generate commercial advantage
Sets clear Brand objectives & gains by in from key stakeholders
In conjunction with HOC, creates a 3-year vision for all strategic Brands
Commercial Management
Responsible for the short & long term forecasting across Brand with appropriate plans to close gaps
Media & Activation fund proposals, planning & tracking
Responsible for communication of Brand catalogue, associated pricing & Brand Package stipulations/funding
In conjunction with HOC, lead monthly internal brand meeting with the support of commercial manager
Own end to end Brand promotional planning with processes in place to review effectiveness and plans to maximise performance
Responsible for tracking Brand health metrics (e.g. awareness, consideration, loyalty)
Manage cross functional workstreams to generate cost reduction plans within Brand with clear measures in place
Responsible for Commercial adherence to the NPD process - ensuring all NPD / EPD follows the commercial sign off/procedure & aligns with brand identity & consumer expectations
Responsible for AITB & sign off in conjunction with Commercial Finance teams
Develops strategic thinking & presents NPD/Brand propositions to customers
Supports Commercial Manager to develop propositions, selling strategy & negotiation tactics
Responsible for Commercial PLR & key actions to improve KPIs with decisive actions
Market Expertise & Brand Development
Full understanding & detailed knowledge of relevant insights including market performance, competitor dynamics and key metrics. Abreast of key trends & impact they will have on our Brands
Brand champion: always abreast of shopper behaviour, usage & occasion, key market trends and be able to work this directly into successful proposition building
Create & implement plans to protect & grow Brand equity with plans in place to review effectiveness & maximise KPIs
Responsibility for understanding and articulating brand purpose and consumer promise
Ensuring that all brand plans are rooted in consumer insight and emotional connection
People - Leads and develops an effective team
Inspire, motivate and lead the team through collaboration, innovation & ensuring an open and inclusive culture
Active & engaged member of the Commercial Customer family
Encourage and engage in effective feedback promoting a balanced and constructive culture. Ensure each team member has a clear PDD with regular reviews to drive personal improvement / address any development needs
About you.
Significant experience in Commercial Management & Brand within Fresh Prepared Foods
Bring clarity to processes that create & curate Brands, both owned & licensed
Analytical/KPI driven & understands how to drive performance to achieve desired results
Leads & builds trusting relationships by proactively engaging internal & external stakeholders, influencing through the Bakkavor values
Inspirational People Manager focused on coaching & developing a highly effective team
Dynamic, agile & innovative in approach
Highly capable in use of category management & ensures the team embraces principles to deliver commercial benefit
Strong communication skills, leadership & project management skills
Highly Resilient, adaptable to change, challenge norms, self-starter, leader, team player, adds value beyond JD
Expert in Microsoft PowerPoint, Excel & Word
What youll receive.
As an equal opportunity employer, were committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits, rewards and wellbeing offerings that are important to you.
Youll enjoy:
Life Assurance (2.5 x salary)
Private medical insurance (employee & family cover)
Car allowance
Annual Bonus Scheme
25 days holiday plus 8 bank holidays as standard (may vary by role)
Staff Shop
Stakeholder Pension Scheme
Discount & cashback platform
Personal Accident Insurance
Free health check
Employee Assistance Programme
A range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans)
Salary sacrifice car lease scheme
Free independent mortgage advice
Discounted tutoring for children
Access to financial learning tools and affordable loans via your salary
Free car parking - Site dependant
Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions.
Proud to be Bakkavor
Were proud to be the market leader in the UK fresh prepared food industry. Were proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Sainsburys, Tesco, M&S and Waitrose. Were driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business - come and join our dedicated Bakkavor team!
Find out more and apply.
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Bakkavor
We are the leading provider of fresh prepared food in the UK, with operations also in the US, positioning the Group well in these high-growth markets. We leverage our consumer insight and scale to provide innovative food that offers quality, choice, convenience, and freshness. Around 15,000 colleagues operate from 31 sites across our two markets supplying a large portfolio of products across meals, pizza & bread, salads and desserts to leading grocery retailers in the UK and US.
Category: Commercial
Location:
Spalding, GB, PE11 2BB
Date: 16 Jul 2025
Req ID: 25278
TPBN1_UKTJ