We are looking for a self-motivated, results-oriented achiever who has a passion for wanting to learn or use their knowledge of Digital Marketing. Working as a part of the Teacher Resources and Employee Engagement (TREE) team your role will be vital in helping us recruit more teachers for our ever-expanding schools business in China and Indonesia. As we are recruiting English teachers, your level of written English must be extremely high. You will be working as part of a multi-national team, so you will need to be a strong communicator.
Responsibilities:
* Help manage our monthly email newsletters (CRM) design, content and sending process to generate leads from our existing candidate database. Grow the number and type of eDMs that we send.
* Work with website listings partners to negotiate digital marketing campaigns to target potential English Teachers Across USA, CA, UK, IR, AU, NZ, & SA.
* Work to implement and publish marketing materials and job ads for our accounts with all listing partners.
* Analyze the results of listings and email campaigns and listings to make them convert better over time and more cost-effective.
* Manage our teacher referral promotions to increase our refer-a-friend applications.
* Manage Google Analytics Account and Webpages for Website using website builder/editor and work to increase website traffic.
* Input into online & offline marketing ideas in general to increase our teacher applications.
* Build and publish new webpages for blog or SEO.
* Work with our developer team to implement systems on the website changes.
* Help create listings for job posts.
* Work with the Engagement Team to gather or create content for social media- this may involve visiting schools to get/create footage and resources for digital marketing.
* Deliver webinars, fairs or booths to attract leads or potential applicants.
* Source vendors for lead production.
* Support the recruitment team (if requested) to do interviews and screening or any admin work needed.
Requirements:
* University Bachelor’s Degree(a background in marketing is preferred)
* Has at least 1-2 years of relevant experience
* Excellent communication skills in spoken and written English.
* Analytical in nature & likes analyzing numbers
* Knowledge of HTML / CSS a plus
* Knowledge of Storyblok a plus
* An understanding of content creation through blogging & SEO is required
* Good Excel and PowerPoint Skills
* Ability to provide accurate information, paying close attention to detail.