Your purpose & impact
Reporting to the Head of B2B, the Global Trade Marketing Manager will develop and execute the full retail marketing strategy, enhancing brand presence and driving sales in the retail channel. They will collaborate closely with cross‑functional teams, including Sales, Product Development, Marketing, IM, and PM, to create compelling campaigns and promotions.
Responsibilities
* Define the overall Trade Marketing strategy and promotional calendar for Estrid retail.
* Define and manage the global Trade Marketing budget in collaboration with the Head of B2B.
* Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies.
* Work with the retail team and marketing team to create bespoke activation plans for retailers to support NPD launches and commercial moments (Christmas, high summer, etc.).
* Act as the point of contact for retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR) and directly with the retailers themselves.
* Create post‑launch analysis reports to assess effectiveness and maximise profitability, sharing successful activities across the business.
* Work closely with the sales team, making regular store visits to capture feedback and needs, maximising the productivity of marketing efforts.
* Support the KAMs in all JBP presentations with retailers.
Qualifications
* Proven experience in Trade Marketing, preferably in the retail sector.
* Experience working with key retailers in the UK, DE and Nordics.
* Strong analytical skills with the ability to interpret data and trends.
* Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
* Creative thinking and problem‑solving abilities to develop unique and impactful marketing initiatives.
* Ability to manage multiple projects simultaneously in a fast‑paced environment.
Education and Credentials
* University degree; master’s degree is a plus.
* Familiarity with Google Suite.
* English required; German is a bonus.
Benefits
You will play an extremely important role in taking this brand to the next level. In return, you will join an incredible company and a small team at an early stage where everything you do will have a huge impact. The position is based at our office in the UK.
Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
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