Production Print Customer Marketing & Business Development Specialist
Production Print Customer Marketing & Business Development Specialist
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EMEA Talent Acquisition Manager @ Canon EMEAAt Canon, we're more than just a brand – we're a community. Discover the incredible opportunities we…
Canon UK are looking for a Production Print Customer Marketing & Business Development Specialist, in this role you will be working within the Document Print & Solutions (DP&S) marketing department you will own the development and delivery of key customer propositions that maximise relevance and awareness of Canon’s award-winning print and information management portfolio within the Commercial customer segments. You will then turn these propositions into integrated brand awareness and demand generation programmes that deliver high quality pipeline – and work closely with Sales to ensure optimal conversion rates through successful leveraging of marketing tools and messages throughout the buying and sales cycle.
What We Give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
* Pay – up to £47,682 depending on experience
* Bonus – A discretionary bonus scheme that rewards you as you help us achieve our goals.
* Learning & Development – As a Company that encourages continuous learning you will always have resources and support available.
* Work & Home Life Balance – We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy.
* Diversity – We are an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
* Health & Wellbeing – Free private healthcare, an Employee Assistance Programme, partnership with Mental Health First Aid UK with a network of mental health champions and discounted rates to Nuffield Health Gym.
* Employee discount – Up to 38% off products from our Canon store.
* Some other Benefits – Generous Pension, Canon Awards, Discount cards, Cycle to Work scheme, Season ticket loans and charity volunteer days.
What we ask
You will
* Develop targeted lead generation campaigns across digital channels like social media, email, SEO, and paid ads to support the business growth objectives, especially for Net New market segments and verticals. Prospecting the proposed markets to identify sales opportunities, analysing market data and trends to refine acquisition strategies and improve ROI.
* Identify a target list for new products and/or sales channels, align product propositions to target accounts, develop marketing activation plan to support sales grown
* Produce a Go To Market strategy – aligned with sales & product marketing - for new products and/or new sales channels, localising our value proposition, identifying the target audience and creating an activation plan.
* Collaborate with sales, product, and marketing operations teams to align messaging and ensure a seamless customer journey for each of product portfolio
* Develop and execute customer-focused campaigns and events to boost engagement, loyalty, and retention with our existing customers.
* Build relationships with existing and potential customers, guiding them through the funnel from awareness to conversion
* Create content and communications—like newsletters, case studies, advertising, social media posts—that highlight customer success, promote brand & product advocacy, specifically with the local trade associations and in selected trade press.
You will need
As the Production Print Customer Marketing & Business Development Specialist, you will possess the following skills and expertise;
* Excellent communication and presentation skills, with a passion for storytelling and modern marketing.
* At least 2 years' experience delivering customer marketing programmes and developing propositions for particular segments (vertical, persona etc.).
* A proven track record of delivering commercial success, leads and campaign ROI within a B2B marketing environment.
* Project and event management experience.
* An ability to identify actionable insights from customer data, trends and interactions that can be used to augment proposition cut through and effectiveness, and new business opportunities.
* A collaborative working style and team mentality to engage your sales and marketing colleagues in the development and implementation of programmes.
* A Marketing qualification is preferred.
* A full driving licence required as travel will be expected.
Further Information
Location – Canon (UK) Ltd, 4 Roundwood Ave, Stockley Park, UB11 1AF
Salary Up To £47,682 Depending On Experience
#Hybrid
#canoncareers
Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising, Business Development, and Marketing
* Industries
Computers and Electronics Manufacturing, IT Services and IT Consulting, and Printing Services
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