Position Overview:
We are searching for a dynamic Head of Marketing and Audience Growth to join The Podcast Guys® – a leader in global podcast production. Your expertise will spearhead our marketing division, driving innovative campaigns and amplifying the reach of our captivating podcasts for a diverse client roster. This role is instrumental in shaping and executing the growth strategies that will cement our reputation as the go-to name in branded podcast excellence.
Key Responsibilities:
* Develop and execute a comprehensive marketing strategy for The Podcast Guys and our clients, ensuring alignment with company objectives and market trends.
* Lead audience development initiatives to increase listenership and engagement across all platforms.
* Cultivate strong relationships with media, influencers, and other potential partners to boost brand visibility and audience growth.
* Analyse market trends and listener data to inform marketing decisions, adapting strategies as necessary to achieve targets.
* Work closely with our production teams to ensure a cohesive brand message across all content.
* Manage marketing budgets, ensuring maximum ROI on marketing spend.
* Provide mentorship and support to the team, fostering an environment of continuous improvement and innovation.
* Regularly report on campaign performance and audience insights to our client stakeholders.
Desired Skills, Knowledge & Experience:
* Proven track record in marketing, particularly within the media, entertainment, or podcasting industry.
* Strong strategic thinking with the ability to translate insights into actionable growth strategies.
* Exceptional communication and interpersonal skills, capable of building and maintaining strong relationships.
* Experience with digital marketing tools and platforms, including social media, email marketing, and content marketing.
* Proficient in data analysis with an analytical mindset focused on audience growth metrics and KPIs.
* Demonstrated leadership abilities with experience in team management and development.
* Creativity and a keen eye for market opportunities and new promotional avenues.
* Excellent organisational skills, with the capacity to manage multiple projects simultaneously.
* A passion for storytelling and a deep understanding of the podcasting landscape.
* Educated to degree level in marketing, business, or a related field.
Our Commitment:
At The Podcast Guys®, we are committed to fostering a culture of inclusivity and innovation. Our workplace celebrates diversity and provides equal opportunities for all. We value the unique contributions of each team member and are dedicated to maintaining a collaborative environment where ideas can flourish, and professionalism is paramount.
Hours and Salary Range:
This full-time position offers a competitive salary range of £40,000 to £50,000 per annum, commensurate with experience and qualifications. Our flexible approach allows for a blend of office-based work in our Oxted and London hubs, remote work, and on-site engagements with our clients as required. The role includes the usual working days from Monday to Friday, with the potential for occasional travel.
Join us at The Podcast Guys® and be a part of our exciting journey to the forefront of podcast innovation and audience engagement.