We are seeking a Product Marketing Specialist- Electronic Keyboards to Join the MI Strategy division.
This role requires a flexible approach to working, including a degree of travel around the UK and into Europe, working from home and our offices based in Milton Keynes.
Key Responsibilities:
* Working in the field with our Dealer network and Yamaha Music London team to ensure marketing Activity and sales potential are maximized. Including regular Marketing meetings with Marketing Departments.
* Work closely with key stakeholders including Sales & Marketing Director, Sales Manager, Sales Team and Internal teams with all actions and progress, gaining feedback insights.
* Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, Brand Presence.
* Implement product launches into the Dealer Sales Channel
* Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
* Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.
* Identify/Review any new opportunities in alignment with HQ.
* Support Global/International Artist requirements as requested by other area and ensure promotional opportunity are optimised.
* Ensure Activity is in line with Pan-European strategy and meets all KPI and targets set by HQ.
* Responsible for planning, controlling and reporting the marketing promotional budget for the UK.
* Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
* Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.
* Implement the marketing strategy to generate sales across all relevant market sectors with a measured return on investment.
* Creation of Assets when required to support the Marketing output, making sure all branding adheres to Yamaha Visual Identity and Brand considerations.
* Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised.
* Plan physical event activity for selected products including Shows, Exhibitions, Demo's, Instore Events etc. This includes content, style, layout, timing, targets and measurables.
Qualifications:
* 1-2 years' of marketing experience
* Excellent writing and communication skills
What Yamaha Offer:
* Onsite Parking
* Health shield
* Pension scheme
* Life Insurance cover
* EAP (Employee Assistance program)
* Annual Bupa health check
* Bupa Medical Insurance (Subject to Eligibility)
* Cycle to work scheme
* Discount on products
* Annual Bonus