Premier Marinas, a prominent player in the leisure marine sector, is currently seeking a Senior Marketing Executive for a 6-month maternity cover, with the possibility of extension. This role will play a pivotal part in shaping the company's online marketing and digital lead generation strategies, particularly supporting the integration and onboarding of a new CRM-linked email platform.
The successful candidate will be responsible for maintaining lead management processes, supporting relevant technologies and automation, managing website content and SEO, and troubleshooting issues in collaboration with team members and online agencies. They will also serve as a key contact for internal and external stakeholders, including sales, marketing, marina-based colleagues, and digital marketing agency partners. Additionally, they will contribute to producing engaging content across all communication channels to drive awareness and adoption of Premier's products and services.
The ideal candidate will be a digital native with a penchant for innovation and continuous improvement. They should have strong communication skills and a track record of successfully implementing a variety of time-bound, tactical, and strategic activities. A keen interest in developing a deep understanding of customers, business operations, and the wider industry is essential. Additionally, they should demonstrate the ability to build successful relationships across diverse backgrounds and be...