Our client is a leading technology business, working extensively with clients all over the world. They are now seeking to recruit an experienced Marketing Executive & Event Coordinator (B2B), to join the commercial team and will execute comprehensive multi-channel marketing campaigns. The Ideal candidate will have previous B2B Product Marketing experience and a passion for events, This is a fantastic opportunity to further your career within a thriving, dynamic business with a fantastic benefits package and respected brand name. Key Responsibilities:
1. Managing a busy events calendar, ensuring all preparation & collateral are ready.
2. Researching new B2B events to attend to enhance brand awareness and coverage.
3. Lead the planning, execution, and monitoring of multi-channel campaigns, leveraging platforms like social media, webinars, and email marketing to drive engagement.
4. Develop customer-centric campaigns with clear journey paths, culminating in actionable leads.
5. Collaborate with channel managers for successful local campaign delivery with regional partners.
6. Create compelling content with product management and authors, disseminated through various channels to influence target audiences.
7. Identify and organise advertising spaces, negotiating rates and deadlines.
8. Write press releases, company profiles, and website content for various platforms.
9. ...