The successful Technical Marketing Manager will be responsible for translating complex technical concepts into compelling marketing messages, enabling our customers to understand the value and benefits of our products.
This role involves;
Create and edit technical content, including whitepapers, blog posts, and product documentation, to effectively communicate the features, advantages and benefits of our products
Collaborate with subject matter experts to distil complex technical information into clear, concise and engaging messaging for various audiences
Develop and refine product positioning and messaging that resonates with target audiences
Conduct market research to stay informed about industry trends, competitive landscape and customer needs to inform product messaging strategies
Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches
Drive product awareness and adoption through the creation of marketing collateral, webinars and other promotional materials
Provide sales teams with the necessary tools and training to effectively communicate the technical aspects of our products
To be successful in this role of Technical Marketing Manager we would love to speak to anyone who has experience of:
Proven experience in technical marketing, product marketing or a similar role
Strong understanding of technology and the ability to translate technical details into compelling marketing messages
Familiarity ...