At American Golf, we're passionate about golf and dedicated to helping golfers of all levels enhance their game. We believe in delivering exceptional service, offering expert knowledge, and providing the latest and greatest in golf products. As the largest golf retailer in Europe, we take pride in our commitment to excellence and in fostering a vibrant, customer-focused community of golf enthusiasts.
Join our eCommerce team as a Senior Digital Merchandiser and play a crucial role in enhancing our online shopping experience and driving digital sales growth. You will collaborate closely with the eCommerce team to align onsite merchandising strategies with our commercial objectives.
Key Responsibilities:
Product Enrichment and Content
* Manage Product Load Plan and collaborate with Category Managers on product launches and dates.
* Lead the Digital Product Content Executive in product creation and ensure SEO-friendly product content.
* Enable product publications, manage product attribution data, and optimise customer journeys.
Search & Merchandising
1. Own LHN ordering, navigational category assignments, and implement UX principles.
2. Conduct A/B testing, manage product recommendations, and understand inventory management.
3. Analyse customer behaviour using Microsoft Clarity Heatmaps and collaborate with SEO team for page optimisation.
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