Morgan McKinley are working with a UK wealth manager to hire a **Marketing Performance Analyst**
Responsibilities of Marketing Performance Analyst:
* Manage and optimise multiple websites utilising accurate analytics and insights.
* Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
* Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
* Own campaign tagging and tracking for precise measurement of marketing activities.
* Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
* Contribute ideas for A/B testing and personalization strategies, defining success metrics.
* Provide regular data analysis and deep dives to uncover opportunities.
* Educate and upskill the team in web analytics, dashboards, and data visualization.
* Develop a roadmap for continuous improvement in analytics and lead generation.
* Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
* Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
* Collaborate on strategic channel development and influence business development strategies.
* Stay updated on industry trends and undertake relevant professional development.
Experience required of Marketing Performance Analyst:
* Experience within financial or professional services, ideally
* Demonstrate strong analytical, project management, and communication skills.
* Proficient in Google Analytics 4, GTM, GSC, and CRM dashboards.
* Experience with A/B testing and data visualization tools like PowerBI.
* Ability to derive insights from complex data sets and deliver recommendations effectively.
* Proficient in digital systems and Microsoft Office.
* Knowledgeable about regulatory compliance in marketing within a regulated industry.
* Able to meet deadlines, work with large datasets, and make sound decisions under pressure.
* Strong team player with excellent communication skills and a proactive approach.
* Demonstrates professional integrity and can operate within regulatory frameworks.