Job Description
Who are we?
At Mpac, we’ve been helping businesses evolve to meet new challenges for over 100 years. While most companies offer automation machines, we craft complete automation ecosystems that are unique and personalised to our customer’s needs. Our business centres around our people, we want the best minds to be part of our team and we remain committed to nurturing a workplace culture that thrives on diversity, inclusivity, and innovation.
What is the role?
The Marketing Manager will contribute to the development, coordination, and execution of marketing activities at Mpac. You’ll play a key role in driving brand awareness, lead generation, customer acquisition, engagement, and retention.
In this role you will work collaboratively with our Marketing Manager (Americas) to ensure strong alignment on marketing initiatives across the Mpac Group.
Are you the person we are looking for?
You will be a dynamic and experienced Marketing Manager with demonstrable experience of owning, developing and optimising B2B lead-generating marketing campaigns.
You will have a strong proficiency in digital marketing techniques, including SEO and Google Analytics, social media, email marketing, and web analytics, as well as a solid understanding of traditional marketing principles.
This role will require exceptional leadership skills, creativity, and the ability to work collaboratively across departments to achieve common goals. Strong analytical skills, with a data-driven mindset to inform strategies and measure performance, are also crucial.
You will have excellent communication and interpersonal skills, being able to engage effectively with a diverse range of stakeholders, from team members to external partners and customers.
A passion for staying abreast of the latest marketing trends and technologies is a must, as is the ability to adapt quickly to changing market dynamics.
Experience with investor relations communications would be beneficial (but not essential).
Key Responsibilities:
* Develop a strong marketing and lead generation strategy
* Plan and execute multi-channel marketing campaigns that promote brand, products and services and ensure campaigns are managed within agreed budgets and timescales.
* To create graphic assets, copy and content for digital marketing activities inc. social media
* Track and evaluate the performance of campaigns (e.g. through Google Analytics, lead generation, team KPI’s) and use this data to recommend improvements for future campaigns and solutions to fit within budgets.
* Track and evaluate the performance of competitor activity (social media, web, trade shows etc) and use this data to recommend improvements for future campaigns
* To ensure all marketing materials and communications are aligned with our brand identity and reflect the company values.
* To track and analyse traffic flow through our website and produce regular internal reports.
* To contribute to the development and maintenance of the website.
* Support colleagues across the business with marketing requests
* Support internal and external events, including trade shows
Perks We Offer:
Competitive Salary
Matched Pension Scheme
25 days annual leave plus bank holidays
Flexible Hours
Free on-site parking
Remote Work Capability
Career Progression
We welcome and encourage applications from people of all backgrounds irrespective of your age, gender, disability, race, nationality, ethnicity, gender identity, religion or sexual orientation. Should you require any specific support or adjustments during the recruitment process, please email our recruitment team directly.
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